SGB Update Sports & Fitness

Ōura Appoints Apple Design Veteran as Chief Design Officer
Miklu Silvanto will be leading the company’s software and industrial design teams and owns the end-to-end member experience and visual design of Oura’s hardware and software products. He will report to Chief Operating Officer Michael Chapp.

Wolverine Worldwide Raises FY Outlook on Early Payback from Turnaround Efforts
Wolverine Worldwide reported earnings fell 21 percent in the second quarter as sales on an ongoing basis sunk 18 percent due to steep declines at Merrell and Saucony, but the company still raised its sales and earnings guidance for the year as its turnaround program is driving better-than-expected results.

Beachbody Trims Q2 Loss, Sales Slide 18 Percent
The Beachbody Company, Inc. reported sales fell 18.3 percent in the second quarter ended June 30, but revenues still surpassed the midpoint of guidance with the net loss and adjusted EBITDA topping guidance.

GoPro’s Q2 Sales Drop Double-Digits
GoPro, Inc. reported sales declined 23 percent in the second quarter ended June 30, to $186 million, although results exceeded guidance and subscribers saw growth.

S&S Activewear to Acquire Alphabroder
S&S Activewear reached an agreement to acquire Alphabroder, uniting two branded apparel distributors to support customers and suppliers across corporate and consumer markets.

The Running Event Leaving Austin in 2025 but Stays Close to Longtime Home
The Running Event (TRE) is moving to San Antonio, TX, for TRE 2025 in November 2025, and the change looks to be permanent.

Under Armour’s Chief Consumer Officer to Exit
According to an SEC filing on Tuesday, August 6, Under Armour’s Chief Consumer Officer, Jim Dausch, will leave the company at the end of August “to pursue other opportunities.”

Sacks Parente Golf Saw Strong Sequential Growth Accelerate in Q2
The company said it had a “significant increase in orders received from Club Champion” during the quarter.

Latest StockX Report Sees Asics Take the Top Spot in YoY Growth
Asics led as the No. 1 fastest-growing sneaker brand on StockX this year, according to its latest report. The continued success of the Gel-1130 and Gel-Kayano 14 reportedly played a big role in Asics taking the top spot

Under Armour Acquires Unless; Taps Eric Liedtke as Brand Strategy Chief
The appointment of Adidas brand veteran Eric Liedtke as EVP of brand strategy follows the completion of UA’s acquisition of Unless Collective, Inc, a zero-plastic regenerative fashion brand. The transaction is expected to be completed later this week.

Planet Fitness Sees Q2 Same-Store Sales Expand 4.2 Percent
The budget fitness chain reiterated its guidance for the year. Profits grew 11.5 percent in its second quarter ended June 30 as sales advanced 5.1 percent. System-wide same-store sales increased 4.2 percent.

Adidas’ Head of Global Operations to Exit
Martin Shankland plans to step down as head of global operations and leave the company after 27 years with the brand. Shankland is also an Executive Board member and will officially step down on August 10.

Five Iron Golf Expands into DFW, St. Louis and Oklahoma City Metro Area
The expansion includes Multi-unit agreements to bring Five Iron Golf to key markets, driving economic activity, golf and social opportunites.

Alo Yoga Opens London Flagship
Based in Los Angeles, CA, the brand has opened a 10,000-square-foot flagship store on London’s Regent Street, marking its second store in the UK.

Report: High Prices Top Back-To-School Stressors for Parents
RetailMeNot’s 2024 BTS survey found that parents sending their kid(s) back to grade school will spend, on average, $506, and those sending their college-age kids BTS will spend, on average, $821.