SGB Update Sports & Fitness
Mirror Launches One-On-One Personal Training
Mirror, which makes a reflective LCD display for following workouts at home, announced the launch of one-on-one Personal Training.
JackRabbit To Acquire Olympia Sports
JackRabbit, the running chain owned by affiliates of CriticalPoint Capital (CPC), announced the acquisition of certain assets and liabilities, including the online presence and the “Olympia Sports” brand from Olympia Sports. JackRabbit will be retaining about half of Olympia Sports’ locations and plans to continue to operate the banner.
Nike And Lululemon Score High In Piper Jaffray’s Teen Survey
Piper Jaffray’s 38th semi-annual Taking Stock With Teens survey shows Nike gaining share within its No. 1 rank and Lululemon hitting a new survey high as the No. 7 preferred apparel brand. Within footwear, Crocs also achieved a new survey record as the 7th preferred footwear brand, behind Birkenstock.
Life Time Fitness Names Theragun As Exclusive Percussive Therapy Recovery Partner
Theragun, Inc., the leader in hand-held percussive therapy devices, announced that Life Time Fitness selected the brand as its exclusive handheld percussive therapy massage device for its entire portfolio.
LeagueApps Launches Youth Sports Industry Conference
LeagueApps, a sports-tech company focused on youth sports, will launch NextUp: The Youth Sports Industry Conference this fall. NextUp will take place November 4 – 5, 2019 at Convene, 32 Old Slip in New York City’s Financial District.
USA Football To Host Flag Football Championship
USA Football will host a national flag football championship in 2020 titled, “The One.” This marks the first time in USA Football’s 18-year history that it will sanction flag tournaments nationwide.
Teamworks And INFLCR Join Forces
Teamworks, a leading athlete engagement platform for collegiate and professional organizations, announced an investment in INFLCR, the premium social media content delivery platform in sports.
Motionwear Outfits Russia’s National Gymnastics Team
For the first time ever, Motionwear gymnastics leotards will be worn by a national gymnastics team at a competitive event. Both the Russian women’s and men’s teams will debut their new competition leotards by Motionwear at the World Championships in Stuttgart, Germany.
FlexIt Announces Partnership With Theragun
FlexIt, the pay as you go gym app, announced its partnership with Theragun, a leader in percussive therapy and recovery technology. Through this partnership, FlexIt users can now access FexIt Wellness Rooms Powered by Theragun at select fitness facilities and co-working spaces in the U.S. through the FlexIt pay-by-the-minute app.
Neptune Wellness Solutions Partners With American Media
Canada-based cannabis extraction company Neptune Wellness Solutions Inc. announced a new strategic partnership with American Media LLC to help support the growth of Neptune’s brands in the U.S., including Forest Remedies and OceanO3.
Florida Gators Partners With Wilson, Demarini And Evoshield
The University of Florida (UF) baseball and softball programs announced an exclusive partnership with the Wilson Sporting Goods family of brands, including Wilson, DeMarini and EvoShield.
Topo Athletic Appoints Marketing Director
Topo Athletic, the maker of natural running footwear, recently announced the appointment of Michael O’Brien as its new marketing director.
Umbro Extends South America License
Iconix Brand Group, Inc. announced a ten-year extension of Umbro’s licensing agreement with long-time partner Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture and distribute Umbro performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035.
Dick’s To Host Second-Annual “National Signing Day”
Dick’s Sporting Goods announced that it will host its second-annual “National Signing Day” on October 16 to support the company’s hiring efforts for seasonal teammate positions nationwide.
Athleta Launches BOPIS
Gap Inc. brands Athleta and Banana Republic launched an in-store pick up service. Buy Online, Pick Up In Store, or “BOPIS,” is now available at all U.S. stores for both brands.
