SGB Update Sports & Fitness

Imperial Promotes David Shaffer to Brand President

Shaffer has been with Imperial for over 13 years, serving in roles including director of marketing, VP of sales and marketing, and, most recently, as senior vice president of sales.

NFL and Fanatics to Stage Pop-Up Shops in Brazil Ahead of Season Opener

The Eagles and Packers will open the 2024 NFL season in Brazil on September 6 at the Corinthians Arena in São Paulo. The NFL and Fanatics will open six retail stores in the country before the first regular-season game, including a roughly 10,700-square-foot superstore and a retail outlet at the NFL Experience.