SGB Update Sports & Fitness

New Fleet Feet Franchise Opens in Arizona

The new store is the first location for owners and operators Tom and Nikki DeBole. Fleet Feet said Queen Creek is one of the fastest-growing towns in the U.S.

The F45 Group Opens First FS8 Studio at MCAS Miramar

The company’s first on-base FS8 Studio will open on Friday, August 23, at Marine Corps Air Station (MCAS) in Miramar, CA. The new studio will join the company’s existing on-base F45 Training studio.

Unified Commerce Group Acquires Greats Brand, Invests in Retailer Böhme

Greats, founded in 2014 in Brooklyn, NY, is known for its direct-to-consumer footwear model. It now becomes the third brand in UCG’s portfolio. The company also reported investing in Utah-based womenswear retailer Böhme, founded in 2006 by Vivien and Fernanda Böhme.

ABC Fitness Appoints Chief Marketing Officer

Maggie Lower joins the company executive leadership team reporting to CEO Bill Davis. She leads a staff of over 40 marketers “dedicated to growth and brand-building across ABC Fitness’ platforms.”