SGB Update Sports & Fitness

Nike, Converse Sue 52 ‘Counterfeiting Networks’

Nike and sister brand, Converse, filed a lawsuit with the U.S. District Court for the Southern District of New York against 52 alleged counterfeit networks, which collectively operate 98 websites and 267 social media handles, over the sale of counterfeit goods.

Amazon to End Plastic Use In Shipping

Amazon will eliminate “almost 15 billion plastic air pillows annually to reduce its environmental footprint.” The company will use 100 percent recycled paper filler, which is recyclable and “offers the same, if not better, protection.”

Trending: 2024 Midyear Per Race Participation Increases

RunSignup reported a mid-year update on race trends, showing that pre-race registrations have continued to increase after nearly matching 2019 numbers in 2023. On average, registrations grew 8 percent compared to 2023. 

PickUp USA Expands into Boston

The new Hanover, MA location is a franchised outlet owned by James Medeiros, a long-time community resident, with a target opening date of early July.

FootBalance Appoints New CEO

Most recently, Atul Midha, was the global retail director at Eton Shirts. He also held senior leadership roles at Giorgio Armani, and other fashion retail and tech startups.

Intercollegiate Tennis Association Appoints New CEO

David Mullins will spend the next six months as the CEO designate, continuing his work with the ITA’s current CEO, Dr. Timothy Russell. Mullins officially takes over as the Association’s CEO on January 1, 2025.

Rip-It Appoints CEO

Janelle Anderson was named the new CEO of Orlando, FL-based Rip-It Sports.

JCPenney Invests $40 Million in Supply Chain Upgrades

As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, the centerpiece of the upgrade is implementing the Joey Pouch sorting system at its distribution center in Reno, NV.

Sendhit Partners with BTI on U.S. Distribution

Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.