SGB Update Sports & Fitness

Golftec Opens Second Mainland China Location

The new location joins the Golftec Shenzhen Q-Plex location as the second center in the Nanshan district of Shenzhen, a metropolitan region of over 17 million people with a strong golf community.

Omni Retail Enterprises Names CEO

Former Vitamin Shoppe CEO and Pier 1 Imports exec, Sharon M. Leite, will lead the revitalization of Omni’s retail, educational and health & wellness brands.

Report: May U.S. Golf Rounds Show Slight Decline

Golf Datatech reported that in May the Mid-Atlantic had the biggest decline in golf rounds played, off 5.1 percent, followed by New England, South Central, West North Central, and South Atlantic.

Varsity Brands Appoints First Chief Security Officer

As CSO, veteran law enforcement officer and security expert Lisa Olivieri manages Varsity Brand’s integrated security and safety efforts, events, competitions, offices, and facilities. The company also announced safety and security advancements in its spirit division, Varsity Spirit.

Puma Appoints New VP Direct-To-Consumer

Erik Janshento leads Puma’s DTC business, which includes owned and operated stores, puma.com, and several online marketplaces. He replaced Karthik Balagopalan, appointed managing director of Puma India in 2023, who has led Puma’s DTC business on an interim basis since then.

Italian Teamwear Company Opens U.S. Headquarters and DC

Macron reported an important milestone in its growth plan this past weekend when it opened the brand’s new U.S. headquarters in Bridgeport, CT, attended by Giovanni Maruzzi, Macron’s chief sales officer and CEO of Macron U.S.