SGB Update Sports & Fitness
Signa Sports United Goes Public On New York Stock Exchange
Signa Sports United (SSU), the Berlin-based sports e-commerce and technology platform, completed its previously announced business combination with Yucaipa Acquisition Corporation. The combined company will operate as Signa Sports United and its common stock will begin trading under the symbol “SSU” on the NYSE.
Genesco Signs U.S. License For Etonic Footwear
Genesco Inc. has signed a new three-year licensing agreement with heritage-running brand Etonic to be its exclusive U.S. and Canadian footwear licensee.
Nike Signs First NIL Student-Athlete Deal
Nike has made its first name, image and likeness (NIL) deal with a college athlete, signing UCLA women’s soccer player Reilyn Turner.
Nike Puts Global Media Account Under Review
Nike is reportedly conducting a full review of its media accounts, according to Advertising Age. The company has not run a global media review of this scale in more than a decade.
USA Cycling Announces New Chief Marketing Officer
USA Cycling announced that Erika Lehman will take on the chief marketing officer role in the Colorado Springs office. She comes off a growth-focused leadership role at US Figure Skating.
Strava Appoints Board Member
Strava announced the board appointment of Gustav Gyllenhammar, Spotify’s vice president, markets and subscriber growth.
Callaway Golf Announces New $50 Million Stock Repurchase Program
Callaway Golf announced that its Board of Directors has authorized the company to repurchase up to $50 million of its common stock in the open market or in private transactions.
Prince Secures New Footwear Partner
Prince, the racquet sports and lifestyle brand owned by Authentic Brands Group (ABG), has partnered with Pajar Canada, to launch lifestyle footwear.
Aqua-Leisure Adds Talent To Support Growth
Aqua-Leisure Recreation, LLC. announced the expansion of its team with the addition of 14 new hires and five promotions across its North America and Asia offices.
Former New Balance CEO To Lead Purple Innovation
Rob DeMartini, the former president and CEO of New Balance, has been appointed acting CEO of Purple Innovation, the digital-native mattress upstart.
Foot Locker Adds Cozi Women’s Apparel Label
Foot Locker launched its first private label womenswear brand, Cozi, just two months after the debut of its proprietary LCKR fleece and casual label.
New Era Sets Debt Reorganization
New Era Cap, LLC has proposed a $300 million senior secured first-lien term loan due 2028 to support a recapitalization.
Accell Group’s YTD Revenues Climb 4.4 Percent
Accell Group reported revenues for the year-to-date through November came in at €1.29 billion, up 4.4 percent versus 2020.
Gildan Activewear Announces Acquisition Of Frontier Yarns
Gildan Activewear Inc. announced that, through one of its wholly-owned subsidiaries, it has acquired 100 percent of the equity interests of Phoenix Sanford, LLC, the parent company of Frontier Yarns for a total cash consideration of approximately $168 million.
Nike Acquires RTFKT
Nike Inc. announced the acquisition of RTFKT, a London-based crypto fashion brand.
