SGB Update Sports & Fitness

Crunch to Open Fitness Studio in Louisiana

Crunch Mandeville, the $5 million, 29,000-square-foot fitness facility, operated by franchisee Fit Fusion, LLC, will open in December in Mandeville, LA.
 

Thorne Names Chief Growth Officer

Former Kate Spade CMO Mary Beech has been named chief growth officer. Beech will reportedly oversee Thorne’s marketing team and e-commerce business from her base in New York. She will report into Thorne CEO Colin Watts.

Life Time Files Patent for the “Ultimate” Pickleball

Life Time, operates over 700 pickleball courts nationwide, said that pickleballs on the market often play too slow and the faster balls preferred by pros and higher-end players are inconsistent in bounce and have significant issues with durability.

The Ironman Group Appoints Managing Director of North America

Keats McGonigal began his career at The Ironman Group as an intern in 2007, rising steadily in responsibilities. In this new role, he leads the North American region’s more than 75 full-time employees and over 55 annual events across multiple sporting disciplines.

Former JCPenney CEO, Mike Ullman, Passes Away

In addition to his extensive career leading U.S. and global businesses, Ullman had significant experience in government, academia and philanthropic work focused on health care for those disadvantaged, among other humanitarian initiatives.