SGB Update Sports & Fitness

NFL and Fanatics to Stage Pop-Up Shops in Brazil Ahead of Season Opener

The Eagles and Packers will open the 2024 NFL season in Brazil on September 6 at the Corinthians Arena in São Paulo. The NFL and Fanatics will open six retail stores in the country before the first regular-season game, including a roughly 10,700-square-foot superstore and a retail outlet at the NFL Experience.

Scott USA Appoints Chief Marketing Officer

Matt Heitmann, who has held leadership roles at Signa Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry, brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations, to the role.

Crunch to Open Fitness Studio in Louisiana

Crunch Mandeville, the $5 million, 29,000-square-foot fitness facility, operated by franchisee Fit Fusion, LLC, will open in December in Mandeville, LA.