SGB Update Sports & Fitness

Hoka Opens Second Store in Paris’ Marais District

Hoka continues its expansion in France by opening a roughly 3100-square-foot store at 14 Rue Sainte-Croix de la Bretonnerie in the heart of the Paris’ Marais district; this follows the sports apparel and equipment brand’s first Parisian store, which opened in April 2024.

Sports Paradise Welcomes Team Sales Account Executive

Maggie Egan brings four years of experience in the sports and nutrition field to Sports Paradise with a proven track record working with coaches and teams as a market development associate for Gatorade throughout New Jersey and Staten Island, NY.

IFit Welcomes Chief Subscription Officer

Jeremy McCarty leads the vision and direction of iFit’s subscription business while overseeing customer acquisition, retention and optimization of the company’s membership model.

Summit Golf Brands Appoints Chief Financial Officer

Summit Golf Brands has hired Timothy Moore as chief financial officer, overseeing finances across each SGB’s apparel brands, including B. Draddy, Zero Restriction, Fairway & Greene, and EP New York.

Scheels to Open Third Store in Wisconsin in 2027

Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.