SGB Update Sports & Fitness

Altis Closes $10.5 Million Seed Round

Altis, a start-up offering a personal fitness trainer supported by artificial intelligence, announced it has secured over $3 million in financing, bringing its total financing to date to $10.5 million, with additional investments from Mike Capps, former head of gaming titan Epic Games; Bill Flynn, former CEO of Amtrak; and U.S. Olympians JR Celski and Georganne Moline.

Wahoo Acquires RGT Cycling

Wahoo has acquired the virtual cycling platform RGT Cycling, now Wahoo RGT. Terms were not disclosed.

Brooks Takes Top Spot In Performance Running Market

Brooks Running said that in the first quarter, it took the top spot in the U.S. national performance footwear market for the first time, with 22 percent dollar share across all U.S. channels—athletic specialty and sporting goods, mid-tier, premium, and shoe chain.

Callaway Golf Sets Long-Term Financial Targets

Callaway Golf Company expects annual growth projections from fiscal 2021 through 2025 of 10 to 12 percent, led by more than 18  percent growth at Topgolf growth in the high-single digits in its non-Topgolf businesses. The company provided its growth plan as part of its Investor Day.

Brunt Workwear Appoints President

Boston-based Brunt Workwear announced the appointment of Kevin Eskridge,  most recently chief product officer at Under Armour, as the company’s president. In this role, Eskridge will oversee the company’s product development, merchandising, sourcing, and global retail expansion.

Academy Sports Opens Store In Conyers, GA

Academy Sports + Outdoors announced the opening of its Conyers, GA store. Academy now has 11 locations across metro Atlanta and 19 throughout Georgia.

Blue Goji Acquires Interactive Fitness Holdings

Based in Austin, TX, Blue Goji announced that it had acquired the assets and intellectual property of health and wellness technology company Interactive Fitness Holdings (IFH). Through this acquisition, Blue Goji will manage Expresso and CyberCycle exercise bikes.

Golf Rounds Played Decline 14 Percent In March

Golf Datatech’s National Rounds Played Report for March shows that U.S. rounds were down 14.3 percent in the month and down 7.5 percent year-to-date year-over-year.

Google Bundles Fitbit And Pixel For First Time

For the first time, Google is offering bundles with its Pixel products where a Fitbit wearable can be purchased with the latest-gen phone at the same time, according to 9to5Google.

Core Health & Fitness Acquires Wexer

Core Health & Fitness LLC announced that it has acquired Wexer Holding LLC, a specialist in digital health and fitness offerings. Financial terms of the transaction weren’t disclosed.