SGB Update Sports & Fitness

Garmin Partners With Sea Tow

Garmin International, Inc., a unit of Garmin, Ltd., said it is working with Sea Tow Services, International, Inc. to provide members and franchise operators exclusive offers and product training to improve boater safety.

FitFighter Secures Funding

FitFighter Inc., the maker of the FitFighter Steelhose free weights range, announced it raised $2.5 million in seed round investments to build its salesforce, expand its gym programs and military training, advance product design, and accelerate production.

Life Time’s Debt Outlook Revised To Positive

S&P Global Ratings revised its outlook on Minnesota-based athletic center operator Life Time, Inc. to positive from stable because of more certainty around the recovery of the company’s center memberships, as well as increased prices, revenue, and EBITDA.

Club Champion Expands Store Count

Club Champion, the custom golf club fitter, opened four new stores in the second quarter in Huntsville, AL; Westport, CT; Colorado Springs, CO; and Peachtree City, GA.

Saysh Closes $8 Million Series A Round Led By IRIS, Athleta

Saysh, the lifestyle brand co-founded by Olympian Allyson Felix and her brother and business partner Wes Felix, announced its Series A round closed at $8 million, led by specialist consumer fund IRIS and Gap Inc.’s activewear brand Athleta.

Amazon Prime Day 2022 Begins July 12

Amazon’s annual shopping event, Amazon Prime Day, will officially kick off at 3AM ET / 12AM PT on Tuesday, July 12th, and run through Wednesday, July 13th, the company announced on Thursday

Fleet Feet To Acquire Marathon Sports

Fleet Feet, the franchisor of locally-owned and operated running stores in the U.S., announced that it has agreed to acquire New England-based running retailer Marathon Sports and its soundRunner and Runner’s Alley brands. 

Playermaker Raised $40 Million In Funding Round

Playermaker, the manufacturer of the wearable sports performance tracker, has raised $40 million in funding to date, led by Ventura Capital Group, with additional investment by MIG Capital, Pegasus Tech Ventures, and others.

Nike And Apple Team Up On Sports Content

Apple has finalized a multi-year first-look feature deal to develop and produce sports films with Nike-owned studio Waffle Iron Entertainment for the Apple TV+ streaming service.