SGB Update Sports & Fitness

Consello Appoints Head of Sports Advisory Business
The global advisory and investing platform, that includes Tom Brady and Serena Williams as a partner, announced the appointment of Nick Mullen as head of its Sports Advisory Business. Prior to joining Consello, Mullen founded Dynamiq Ventures.

Serena Williams Joins Ownership Group of Toronto Tempo
Williams will contribute to bringing the Tempo “to life visually” as part of her ownership role. She will also play an active role in “future jersey designs and help forge team merchandise collaborations.”

Celsius Holdings Appoints President and COO; Fieldly Retains Chair and CEO Role
Eric Hanson reportedly brings to Celsius deep experience leading sales, commercial planning and partnership management, and he most recently served as SVP of strategic partnerships at PepsiCo.

Life Time Debuts 14th Athletic Country Club in Evanston, IL
The company said the 60,000 square-foot destination, which is situated near the shores of Lake Michigan, extends Life Time’s signature healthy way of life programs and services to the downtown Evanston area.

Fit Fusion, LLC Opens Two Crunch Fitness Locations in Grand Rapids, MI
Crunch Kentwood and Crunch Walker, both 40,000-square-foot fitness facilities located in the Grand Rapids, MI area, officially opened their doors late last month.

USGA Names President-Elect and Two Executive Committee Members
The United States Golf Association (USGA) announced the appointment of Kevin Hammer as president-elect. Hammer replaces Fred Perpall, who is serving the last year of his three-year term.

Recall: Canyon Bicycles Speedmax CF Triathlon Bicycles
This recall involves all Canyon Speedmax CF Triathlon Bicycle models R073 and R41 with V21 aerostems. The aerostem fork steerer tube could crack or break, posing a fall and injury hazard.

Crunch Fitness to Open Austin Peay Location this Summer
The 50,000-square-foot fitness facility, operated by Crunch Fitness franchisee Fitness Ventures LLC, will open its doors this summer.

Crunch Fitness Inks Master Franchisee Deal for India Market
The company said the Indian development will be led by Nikhil Kakkar, former COO of Gold’s Gym India, and business partner Dr. Umesh Kansal, M.D., CEO of several well-established companies in the fitness industry.

Skechers U.S.A. Opens Concept Store in Milan
Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is described by the company as a re-imagination of mid-century design.

Gymshark Appoints First U.S. Chief Commercial Officer
Kim Dolder, general manager of North America, has been promoted to the company’s chief commercial officer working from Gymshark’s New York office. Dolger also becomes Gymshark’s first U.S. Board member.

Life Time Group Holdings Posts Records Across the Board in 2024
The strong performance reportedly drove the highest revenue per membership the company has recorded in its 32-year history, delivering $796 in average revenue per center membership in 2024, compared to $711 in revenue per membership in 2023.

Dillard’s, Inc. Forced to Control Expenses During Tepid Q4 Period
Net sales reached $2.02 billion for the 13-week fourth quarter ended February 1, compared to $2.12 billion for the 14-week prior-year Q4 period ended February 3, 2024.

Venus Williams Partners with WeWard as Investor and Ambassador
Williams and WeWard aim to raise awareness of the dangers of physical inactivity and highlight the significant health benefits of developing a daily walking routine. The app rewards users for their daily walking activity, bringing a gamified approach to exercise motivation

Pvolve Accelerates U.S. Expansion with New Franchise Deals
Lindsay Cohen has signed a two-unit development agreement in the Chicago area, Elisabeth Rommel, will launch the first Pvolve studio in Northeast Seattle or Lake Union and Dr. Mona Keshtkaran has signed a two-unit development agreement for the Washington, D.C. metro area.