SGB Update Sports & Fitness

Consello Appoints Head of Sports Advisory Business

The global advisory and investing platform, that includes Tom Brady and Serena Williams as a partner, announced the appointment of Nick Mullen as head of its Sports Advisory Business. Prior to joining Consello, Mullen founded Dynamiq Ventures.

Serena Williams Joins Ownership Group of Toronto Tempo

Williams will contribute to bringing the Tempo “to life visually” as part of her ownership role. She will also play an active role in “future jersey designs and help forge team merchandise collaborations.”

Crunch Fitness Inks Master Franchisee Deal for India Market

The company said the Indian development will be led by Nikhil Kakkar, former COO of Gold’s Gym India, and business partner Dr. Umesh Kansal, M.D., CEO of several well-established companies in the fitness industry.

Skechers U.S.A. Opens Concept Store in Milan

Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is described by the company as a re-imagination of mid-century design.

Gymshark Appoints First U.S. Chief Commercial Officer

Kim Dolder, general manager of North America, has been promoted to the company’s chief commercial officer working from Gymshark’s New York office. Dolger also becomes Gymshark’s first U.S. Board member.

Life Time Group Holdings Posts Records Across the Board in 2024

The strong performance reportedly drove the highest revenue per membership the company has recorded in its 32-year history, delivering $796 in average revenue per center membership in 2024, compared to $711 in revenue per membership in 2023.

Venus Williams Partners with WeWard as Investor and Ambassador

Williams and WeWard aim to raise awareness of the dangers of physical inactivity and highlight the significant health benefits of developing a daily walking routine. The app rewards users for their daily walking activity, bringing a gamified approach to exercise motivation

Pvolve Accelerates U.S. Expansion with New Franchise Deals

Lindsay Cohen has signed a two-unit development agreement in the Chicago area, Elisabeth Rommel, will launch the first Pvolve studio in Northeast Seattle or Lake Union and Dr. Mona Keshtkaran has signed a two-unit development agreement for the Washington, D.C. metro area.