SGB Update Sports & Fitness

Survey Finds Runners Value Sports Sponsors

A survey conducted by Elevent found that runners are more sponsorship savvy than the general public, including having a more positive perception of sponsors and a willingness to work with them.

Nordstrom Names Two Executive Leaders

Nordstrom, Inc. promoted Deniz Anders to senior vice president and chief marketing officer and Nina Barjesteh, formerly a senior executive at Dick’s Sporting Goods, as president of Nordstrom’s product group.

Connexa Sports Adds Board Member

Connexa Sports Technologies, Inc., formerly Slinger Bags, announced the appointment of Rohit Krishnan to its Board of Directors.

Aqua Leisure Opens Headquarters In Stoughton, MA

Aqua Leisure Recreation, LLC opened its headquarters in Stoughton, MA at 100 Technology Center Drive, Suite 500. The 20,000-square-foot-plus space relocated from Avon, MA, earlier this month.

BikeFlights Announces Promotions

BikeFlights, a bicycle shipping service and supplier of bike boxes, has promoted two employees—Sparky Moir and Michael Potter—effective immediately.

True Spec Adds Second Location In Chicago

True Spec Golf, the specialist in custom club fitting and club building, announced its newest facility in Geneva, IL. True Spec Chicago West will be the company’s 29th location.

Hypebeast Opens First Hypegolf Store In Japan

Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.

Nike Style Store Opens In Seoul

Nike opened its first Nike Style store in the South Korean capital’s Hongdae neighborhood to “serve a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led collections.”