SGB Update Sports & Fitness
Puma Inks Premier League Official Ball Deal; Second Big UK Soccer Loss for Nike
This deal will see Puma become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 season.
Fanatics and the MLB Open Largest MLB Ballpark Store in Tokyo
The MLB Official Store at the Tokyo Dome, spanning 31,000 square feet, will employ 700 staff members. It is one of several MLB retail stores in the city, including official stores at Miyashita Park and the Tokyo Skytree.
Tailored Brands, Inc. Appoints Two New Board Members
The omnichannel specialty retailer of menswear, appointed Julie B. Rosen and Lewis L. Bird, III, as members of its Board of Directors, effective March 2025. Rosen and Bird collectively bring nearly seven decades of retail and business experience to their roles.
Xponential Fitness Restates 2023 Financials as New CEO Digs Deeper into Business
The owner of the Club Pilates, CycleBar, StretchLab, YogaSix, Pure Barre, Rumble, BFT, and Lindora fitness and wellness brands saw total revenue in Q4 decline 7 percent even as North America system-wide sales increased 21 percent.
Fossil Group Appoints New Chief Financial Officer
Randy Greben will oversee Fossil Group’s global financial strategy, focusing on leading the organization’s financial turnaround and business transformation. He replaces interim CFO Andrew Skobe, effective March 17.
BSN Sports Parent Varsity Brands Taps into Pro Athlete Investors at Patricof Co
Over 45 of Patricof Co’s global athlete clientele, representing all major U.S. sports, have invested in Varsity Brands. This investment underscores P/Co’s commitment to “partnering with companies transforming the landscape of sports and community engagement.”
Life Time to Open Athletic Country Club to The Brooklyn Tower
The Life Time Brooklyn Tower athletic country club will cover seven floors throughout the 1,066-foot-tall building. It will be Life Time’s largest location in Brooklyn at approximately 80,000 square feet.
Crunch Fitness Franchise Opens Gym in Frederick, Maryland
Chad Smith, owner of Fitness Growth Capital, has found the opportunity to help develop the Crunch brand through his passion for the industry. The company operates 59 gyms nationwide, including nine Crunch locations.
Golftec Opens Franchise Location in Northwest San Antonio
Franchise Owner and Center Manager Ryan Cummings leads the operation having spent over 23 years serving the San Antonio, TX, golf community.
NRF Sees Import Cargo Levels Continuing to Rise Among Tariff Uncertainty
Imports from all trading partners could also be affected by a new fee the Office of the U.S. Trade Representative is considering that would levy a fee between $1 million and $1.5 million each time a Chinese-built ship docks at a U.S. port.
CNBC/NRF Retail Monitor Sees February Y/Y Retail Sales Growing But Moderating
The Sporting Goods, Hobby, Music & Book Stores segment increased 3.6 percent year-over-year, up from 2.8 percent y/y growth in January. Clothing, Footwear and Accessories Stores were up 3.8 percent in February, half the trend in January.
Big Peach Running Sets to Open New Gainesville, Georgia Store
Alex and Stephanie (Fe) Rodriguez previously opened Big Peach stores in Dawsonville and Cumming, Georgia, respectively, and will now own and operate the Gainesville, GA.
Lacrosse Unlimited Expands Nationwide Footprint
The newly added stores in Illinois, Georgia, Colorado, and Florida represent the emergence of the sport in these markets and Lacrosse Unlimited’s support to grow the sport in each demographic.
TruGolf Links Signs Franchise Development Deal
As Regional Developer for TruGolf Links, Knoxville, TN native John Young will lead a statewide expansion of the company’s indoor golf concept, starting with the first flagship location in Knoxville.
Crunch Fitness is Coming to Pensacola, Florida
The 40,000-square-foot fitness facility, will open its doors in Fall 2025, operated by Crunch Fitness franchisee Fitness Ventures LLC,
