SGB Update Sports & Fitness
Jordan Brand VP Joins Sony
Andrea Perez, formerly global vice president and general manager of Jordan Women’s, has joined Sony as SVP global marketing, product, brand and services with a focus on its Playstation brand.
Adidas Places Yeezy Partnership Under Review
Adidas issued a statement saying it had placed its partnership with Kanye West supporting the Yeezy range “under review” after West had recently been publicly critical of the company and its CEO.
Levi Strauss Cuts Outlook On Macroeconomic Pressures In The U.S. And Europe
Levi Strauss & Co. reported earnings for the third quarter that ended August 28 came in slightly ahead of Wall Street’s estimates despite sales coming up short. Guidance was reduced for the year due to more modest expectations for the fourth quarter.
Academy Sports’ Debt Ratings Upgraded
S&P Global Ratings raised the debt ratings of Academy Sports + Outdoors, Inc. due to its recent better-than-expected performance, including S&P Ratings’-adjusted EBITDA margins of almost 19 percent over the last six quarters.
New York Road Runners Appoints CEO
New York Road Runners announced that Rob Simmelkjaer, a former NBC Sports Ventures and ESPN executive, was hired as chief executive officer, effective November 15, 2022.
Jordan Brand Hires VP/GM, Women’s
Nike’s Jordan Brand hired Tonia Jones as VP and GM of its women’s business. Jones is a 33-year Nike veteran.
Peloton To Cut Another 500 Jobs
Peloton Interactive plans to cut another 500 jobs as part of its turnaround efforts; this is the company’s fourth round of layoffs in 2022.
Under Armour Announces Two Executive Leadership Roles
Under Armour, Inc. named David Baxter as president of the Americas, succeeding Stephanie Pugliese who resigned from her position. Mehri Shadman was promoted as chief legal officer and corporate secretary, replacing John Stanton, who retires at the end of 2022.
Head Sportswear Increases North American Sales And Marketing Team
Head Sportswear hired Greg Johnson and Madison Steven to its North American sales and marketing team.
IHRSA Expands Leadership Team
IHRSA announced that Jeffrey Solsby would join the fitness trade group, effective October 12, as senior vice president of communications.
Target Names Chief Digital And Product Officer
Target Corp. hired Prat Vemana as executive vice president, chief digital and product officer, effective October 31, reporting to chief guest experience officer Cara Sylvester.
3Step Sports Acquires Patriot Lacrosse Club
3Step Sports, the youth sports club and event operator, acquired Patriot Lacrosse Club, adding the youth training and development organization to its lacrosse division.
Buffalo Groupe Acquires Sports Marketing Surveys USA
Buffalo Groupe, LLC, a collection of agencies, events and media properties, acquired Sports Marketing Surveys USA. The acquisition builds on Buffalo Groupe’s acquisition of Longitudes Group in January 2021.
Amazon Freezes Corporate Hiring In Retail Segment
Amazon has halted all corporate hiring for its retail business through the end of 2022, according to an internal announcement obtained by The New York Times.
P.volve To Open First Canadian Fitness Studio
P.volve, the women’s fitness studio, announced it would open its first Canadian studio in Victoria, BC’s Hudson District, in the spring of 2023.
