SGB Update Sports & Fitness

Ex-Reebok Marketing Exec Joins Nix Biosensors

Nix, the biosensor company that compiles health and wellness data for consumers, hired Inga Stenta Reebok’s former head of U.S. marketing as chief marketing officer.

Prime Day 2022 Breaks Records

Amazon Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history.

CTS Selects New CEO

Carmichael Training Systems (CTS) Founder Chris Carmichael has selected Jeff Pierce, most recently director of elite athletics at USA Cycling, to succeed him as CEO.

Lezyne’s Appoints VP, Production And Engineering

Lezyne promoted Worldwide Engineering Manager Terry Cooke to vice president, Production and Engineering. His promotion follows the recent news of the company’s restructured of its sales and marketing teams.

Report: Tonal Undergoes Layoffs

Tonal, the connected fitness manufacturer, is laying off about 35 percent of its 750-person workforce, according to a report from CNBC.

Fanatics To Expand Nike Partnership Around Colleges

Fanatics is entering into a long-term partnership with Nike to manufacture college sports fan apparel. Starting mid-2024, Fanatics will begin manufacturing most of Nike’s fan apparel for many of its more prominent college partners.

Yue Yuen’s Sales Climb 6 Percent In June

Yue Yuen Industrial Limited reported net consolidated operating revenue reached $834.6 million in June, representing a gain of 5.9 percent year-over-year. Sales in its manufacturing business were up 18.7 percent while sales at Pou Sheng, its retail subsidiary in China, were down 14.7 percent.