SGB Update Sports & Fitness

Nike Extends NFL Deal Through 2038, Brazil Soccer for 12 Years; Adds Uruguay Soccer

After a number of key leadership appointments and a refreshed retail engagement process have garnered praise, the company is ensuring its position atop the platform for the near future by securing the Brazil National Football Confederation for an additional 12 years and extending and expanded the current NFL deal through 2038.

Shot Scope Names Lord Mervyn Davies Chairman of the Board

Lord Davies of Abersoch, Wales, was formerly chief executive and chairman of Standard Chartered and was awarded a CBE in 2002 for his services to the financial sector. He is currently the chairman of the Lawn Tennis Association, LetterOne and sits on the World Rugby Executive Committee.

Florida’s Soleta Golf Club Officially Opens

The Nick Price-designed Soleta Golf Club has officially opened near Sarasota and Lakewood Ranch, FL, which includes a 7,400-yard, par-72 course that winds through an undisturbed sanctuary-like landscape, preserving all the wetlands.

X Games Names Jeremy Bloom as CEO

Bloom’s track record as an athlete and in building and managing companies will be instrumental in continuing to elevate the X Games properties and the X Games League.

TaylorMade Golf Acquires Logan Olson

In working with TaylorMade’s team of designers, Logan Olson will continue developing his Craft Batch putters and custom designs and expand his presence on professional golf tours worldwide.

Rally House Opens in Austin

Rally House has been growing its retail footprint in the Lone Star State for over a decade, starting in the Dallas-Fort Worth area. Now, the company operates over 30 stores in the state, including in key college towns, including Waco, College Station, Lubbock and Houston.