SGB Update Sports & Fitness
GoPro to Cut 26 Percent of Workforce in Revised Restructuring Plan
The action camera maker now plans to layoff about 26 percent of its workforce (240 employees), up from a plan announced in August that called for the reduction of 15 percent (140 employees).
Adidas’ Long-Time Chief Corporate Communication Officer to Retire
Jan Runau, Adidas’ chief corporate communication officer since 2006, announced his retirement. He began working for Adidas as a PR manager in Germany
Superstroke Names Par Golf as Distributor for Nordic Region
Vellinge, Sweden-based Par Golf is the sole distributor of SuperStoke’s product line in the Nordic region (Sweden, Denmark, Finland, Norway, and Iceland), effective January 1, 2025.
Wolverine Worldwide Appoints Susie Kuhn as Active Group President
Kuhn is responsible for leading brand strategies, consumer-focused go-to-market plans and driving commercial performance for WWW’s Active Group, which includes the Merrell, Saucony and Chaco brands.
Crunch Fitness to Open Three New Gyms In Texas with Partner James Harden
Harman Fitness owns and operates Crunch locations nationwide.. Once the three new locations are open, the franchisee will operate seven Crunch gyms in Texas and over 40 nationwide.
Primark to Open Second Store in Queens, NY
The new 37,000-square-foot store at Queens Center in Elmhurst, NY will open on December 5. This is Primark’s second store in Queens, following its Jamaica Avenue location, and its tenth store in New York.
U.S. Golf Rounds Played Increase for Second Straight Month
Golf Datatech, a subsidiary of Circana, reported that golf rounds played in the U.S. increased 3.6 percent in September and are now ahead 1.7 percent in the first nine months of 2024.
X-Bionic Secures Investment from Olympic Skier Marco Odermatt
X-Bionic reported that Olympic gold medalist and three-time Alpine World Cup champion Marco Odermatt has become an investor in the Swiss apparel specialist. The amount of the investment was undisclosed.
Newton Golf Expects Robust Q3 Sales Growth
Newton Golf Company, formerly Sacks Parente, reported preliminary results for the third quarter ended September 30 showing sales expected in the range of $1.15 million to $1.25 million against $95,000 in the year-ago quarter. Sequentially, sales grew 48 percent at the midpoint of the range over $813,000 in the second quarter.
Adidas’ Debt Rating Outlook Upgraded as H1 Performance Exceeds Targets
S&P Global Ratings raised its debt ratings outlook on Adidas AG to stable from negative due to the company’s stronger-than-expected operating performance and its expectation that the brand’s growth momentum will continue.
On Opens Flaghips in NYC and Chicago
Swiss-running brand On opened flagship stores in Chicago and New York City, bringing its store count in North America to eight. In 2020, the company opened its first global store in SoHo, a neighborhood in Lower Manhattan.
Crunch Franchisee to Open Fitness Facility in Omaha, NE
Crunch Maplewood will be Fitness Ventures’ 59th gym nationwide and the second location for the franchise in Nebraska. The company plans to open at least 10 more locations this year.
PickUp USA to Open First Basketball Gym in Des Moines
The new franchise location, owned by Kerby Louis, will open before the end of the year, in Urbanville, IA. The 3,000-square-foot space offers weight and cardio center and three full basketball courts.
Yoga Joint Raises $12M to Continue Florida Expansion
Since announcing its expansion with the Joint Venture Program, the company has added 8 studios and is looking to continue establishing a foothold in South Florida, Orlando, Tampa, and Jacksonville.
PickUp USA Basketball to Open in Charlotte Metro
The Concord, NC gym is a franchised location owned by Kim and Peter Betz, with a targeted a mid-November soft opening.
