SGB Update Sports & Fitness

Athleta Partners With USTA

Athleta partnered with the United States Tennis Association as one of the association’s official sponsors of the USTA League, USTA Player Development Teaching Professional Initiatives and the USTA Foundation Excellence Team for the next three years.

Foot Locker Senior Manager Joins Brikl

E-commerce software platform Brikl hired Tiffany Kirksey, former senior manager of team sales marketing at Foot Locker, as director of operations. Kirksey worked for Foot Locker for almost 24 years.

Year-Over-Year Retail Sales Growth Continues In September

The U.S. Census Bureau said overall retail sales in September were unchanged from August but up 8.2 percent year-over-year. That compared with increases of 0.4 percent month-over-month and 9.4 percent year-over-year in August.

Topgolf To Open Second Venue In St. Louis Area

Topgolf plans to open a new location in Midtown St. Louis in late 2023 located south of the Saint Louis University campus at Chouteau Avenue and Compton Avenue, south of I-64. This will be the second to serve the greater St. Louis area.

Nike Once Again Tops Piper Sandler’s Teen Survey

Nike remains the No. 1 brand for teens in apparel (31 percent) and footwear (60 percent ), according to Piper Sandler’s 44th Semi-Annual Generation Z survey.  Lululemon, Converse, Crocs, and Hey Dude also gained traction.

HanesBrands Partners With University Of California, Berkeley

HanesBrands announced a new primary apparel partnership with the University of California, Berkeley. The ten-year agreement gives HBI exclusive rights to design, manufacture and distribute fanwear across mass and campus/local channels.