SGB Update Sports & Fitness
TRX Relocates Headquarters To Delray Beach
TRX, the fitness brand, announced the relocation of its global headquarters from San Francisco to Delray Beach, FL.
Fanatics Expands Partnership With German Football Association
Fanatics and the German Football Association (DFB) announced a long-term extension to their existing retail partnership. Fanatics now has the rights to manufacture, distribute and, where desirable, license to third parties an expanded range of DFB-branded fan merchandise.

Adidas Warns Of Annual Loss And Cuts Dividend After Kanye West Split
Adidas said on Wednesday it would slash its dividend for 2023 and again warned it could suffer its first annual loss in 30 years as it deals with the fallout from its decision to split with rapper and fashion designer Kanye West. The company posted a major loss in the fourth quarter.
Life Time Group Holdings Swings To Q4 Profit On 31 Percent Revenue Gain
Life Time Group Holdings, Inc. reported that fourth quarter 2022 revenue increased 31.1 percent to $472.7 million, citing strong growth in membership dues and in-center revenues, which was driven by its pricing strategy, increased memberships and higher utilization of in-center offerings by members.

The Athlete’s Foot Closes Acquisition Of Sneakers Market S.A. In Greece
The Athlete’s Foot completed the acquisition of Sneakers Market SA, a subsidiary of Fourlis Group that operates TAF stores in Greece.
Nike Shifts Leadership In Women’s Business And APLA Region
Nike reported it is transitioning Amy Montagne, currently VP/GM, APLA, to lead its women’s business as VP/GM Women’s, replacing Whitney Malkiel, who is leaving the company. Cathy Sparks, currently VPof Nike Direct, EMEA, will transition to lead its APLA geography as VP/GM, APLA.
Nike Hires New DEI Chief
Nike hired James Loduca, formerly Twitter’s VP of DEI as its new DEI officer. As the Portland Business Journal reported, Loduca is the fifth person in the role since 2019. He replaces Jarvis Sam, who left after only six months in the job last November.
Roots Adds Creative Director In Residence
Roots Corp. hired Joey Gollish as creative director in residence, effective March 7 through 2025; this represents the first time in the company’s history that it added an outside creative to work for the brand.
Rally House Continues Expansion In Ohio With Graceland Store
Ralley House, the nationally known sports and merchandise retailer continued its expansion into Columbus, OH with the opening of its Graceland store, giving more customers access to local merchandise and sports apparel.
Lacrosse Unlimited Launches Licensed Uniform Program
Lacrosse Unlimited, which operates 45 stores in the U.S., launched a licensed uniform program featuring lacrosse brands Maverik, STX, GAIT, and ECD.
HanesBrands Forms Exclusive Apparel Deal With UCLA
HanesBrands (HBI) secured the exclusive rights to design, manufacture and distribute UCLA fan apparel in the mass retail channel. The multi-year agreement will see HBI developing exclusive collections for men’s, women’s, unisex, youth, infant, and toddler apparel.

Dick’s SG Sees Q4 Comp Sales Up 5.3 Percent; Net Income Falls 32 Percent
Dick’s Sporting Goods, Inc. revenues increased 7.3 percent to $3.60 billion for the fourth quarter ended January 28. Comp-store sales increased 5.3 percent for Q4. Net income fell 32 percent to $236 million, or $2.60 per share, for the fourth quarter.

SGB Media Reports Most-Read Stories, Key Metrics For February 2023
SGB Media posted another strong month in February 2023, with total pageviews rising 15 percent to over 164,000 pageviews for the shortest month of the year. SGBonline.com generated over 1.7 million pageviews for the trailing 12-month period ended February 28.
Equinox Holdings’ Debt Ratings Upgraded On Loan Maturity Extension
Equinox Holdings, Inc. upgraded the debt ratings as the fitness chain operator extended the maturity of its first-lien senior secured revolver to November 2023 from March 2023. The rating agency said default risks remains high.
Moody’s Assigns B1 To Topgolf Callaway’s New Term Loan
Moody’s Investors Service assigned a B1 rating to the company’s new senior secured term loan B. The rating agency said Topgolf Callaway plans to simplify its existing capital structure by refinancing and combining its term debt at Topgolf Callaway and Topgolf International, Inc.