SGB Update Sports & Fitness
Interactive Strength Acquires Wattbike; Pushes Toward $65M in Pro Forma Revenues
UK-based Wattbike, founded in 2008 to support Team GB, the UK’s Olympic team, generates $15+ million revenue annually. This transaction is expected to enable TRNR to generate more than $65 million in 2025 revenue on a Pro Forma basis.
The Athlete’s Foot Promotes Matt Lafone to CEO
Matt Lafone, president and GM of Americas, takes the helm as global CEO, steering TAF toward a unified vision with new operational and innovation strategies.
Ciele Athletics Appoints First CEO
Jano Arabaghian brings extensive global leadership experience to the role, having worked for Red Bull, The North Face, Oakley, and Vans. Most recently, he was the head of action-sports sales for Vans North America and previously as general manager of Vans Canada,
SuperX Appoints Ryan DeLuca to Advisory Board
Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture.
HFA: One in Four Americans Belonged to a Gym in 2024
A record 77 million Americans, or 25 percent of the population ages six and older, were members of a gym, studio or other fitness facility in 2024, according to data collected and analyzed by the Health & Fitness Association.
Puma SE Promotes Tara McRae to President of North America Unit
McRae, who previously led Puma’s marketing and brand strategy in North America, will assume the role immediately, replacing Bob Philion, who leaves the company after 20 years, including eights years as North America president.
CR Fitness Holdings to Open 75th Crunch Fitness Franchise in Colleyville, TX
The gym will officially open for workouts on April 10 at 5:00 a.m. A grand opening celebration will occur on April 12. The membership-based gym will offer the full spectrum of Crunch Fitness amenities to the Colleyville community.
Pickleball Kingdom Franchise Opens In Mt Pleasant, SC
Franchisees Chris and Kelly Ogden will host a special weekend event from April 25-27th, with a ribbon-cutting ceremony to celebrate the grand opening of Pickleball Kingdom Belle Hall.
BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.
Tom Brady to Open CardVault Flagship Store at American Dream
Spanning over 1,200 square feet, the store will carry rare and premium trading cards, authentication services and a VIP trading experience. The store will host a grand opening on April 11 from 6 p.m. to 8 p.m., where Tom Brady and CardVault Co-Funder Chris Costa, will host an on-stage conversation sharing insights on collecting.
The Bay Club Expands PNW Presence with Seattle Area Acquisition
With its Pacific Northwest Region now featuring four clubs, the company is on track to exceed 50 clubs and over 200,000 members by the end of 2025.
Jetset Pilates Adds Four New Hires to Expand Leadership Team
New hires include Alex Lyons as VP of product and talent, Christa Dellebovi as director of new studio openings and business management, Uri Kenig as head of franchise operations and Ricardo Quesada as VP of marketing.
NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.
Off Season Apparel Brand Names Fanatics and NBA Veteran Exec as President
U.S. luxury sportswear brand Off Season, launched in collaboration with Fanatics and the NFL in January 2025, has appointed Victoria Picca as president.
Perfect Moment Closes on $6.4 Million Private Placement Funding
The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who invested $2.0 million.
