SGB Update Sports & Fitness

IHRSA Adds Two Board Members

IHRSA appointed Ori Gorfine, president of U.S. Fitness Holdings and Richard Beddie, CEO of ExerciseNZ and the chief of staff to the International Confederation of Registers for Exercise Professionals, to its Board of Directors.

Adidas’ Debt Ratings Downgraded On Slashed Outlook

Moody’s downgraded the debt ratings of Adidas following the company’s steep profit warning for 2023, “signaling a significant and unexpected further downward revision of the company’s financials and credit metrics for the next 12-18 months.”

Quell Raises $10M In Series A Funding Round

Quell, the UK-based fitness gaming developer and publisher, completed a $10 million Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital, and entrepreneur Naval Ravikant.

Life Time To Hold Pickleball Tournaments

Life Time, the operator of over 160 fitness clubs, is bringing nine pickleball tournaments to its locations resulting from alliances with the Professional Pickleball Association and Major League Pickleball.

Penn Entertainment Completes Acquisition Of Barstool Sports

Penn Entertainment, Inc. completed its previously announced acquisition of Barstool Sports, Inc. after securing a three percent stake in Barstool Sports in February 2020. Penn realized the remaining interest in Barstool Sports for approximately $388 million.

Olympia Sports Intellectual Property Sold At Auction

The intellectual property and related assets of Olympia Sports, including the trademarks for Olympia Sports, Clever Training and Surf Outfitter, were sold for $180,000 to 54 Glen Cove Realty, LLC at an auction run by Hilco Streambank.

Yeti Holdings Names CFO

Yeti Holdings, Inc. has named Mike McMullen as senior vice president, chief financial officer and treasurer. McMullen has served as Yeti’s interim CFO since October 2022.

UNC Charlotte Re-Ups With Nike And BSN Sports

The University of North Carolina at Charlotte (UNC) extended its partnership with Nike and BSN Sports. BSN Sports remains the official apparel and equipment provider to the 49ers’ athletic program while outfitting the University’s athletes, coaches and staff in Nike product.