SGB Update Sports & Fitness

Yeti Holdings Names CFO

Yeti Holdings, Inc. has named Mike McMullen as senior vice president, chief financial officer and treasurer. McMullen has served as Yeti’s interim CFO since October 2022.

UNC Charlotte Re-Ups With Nike And BSN Sports

The University of North Carolina at Charlotte (UNC) extended its partnership with Nike and BSN Sports. BSN Sports remains the official apparel and equipment provider to the 49ers’ athletic program while outfitting the University’s athletes, coaches and staff in Nike product. 

The Lycra Company Appoints Chief Legal Officer

The Lycra Company hired Cathy Spicer as chief legal officer, having, most recently, worked as chief legal officer and corporate secretary of Tailored Brands, Inc., which includes retailers Men’s Warehouse and Jos. A. Bank.

Strava Names Chief Design Officer

Strava hired Anita Patwardhan Butler as its first chief design officer overseeing all design and innovation, including brand and marketing design, product design, research, and content design.

F45 Training Secures New Financing, Revises Board Structure

F45 Training Holdings, Inc. reported closing a new $90 million subordinated debt facility provided by a consortium of existing investors led by affiliates of Kennedy Lewis Management LP to improve the company’s balance sheet and liquidity.