SGB Update Sports & Fitness
Dick’s SG Inks Deal As NCAA Official Sporting Goods Retail Partner
Dick’s Sporting Goods entered into a corporate partnership making the company the official sporting goods retail partner of the NCAA, which includes all 90 men’s and women’s championships.

NRF Sees Imports Climbing Slowly But Still Trailing 2022 Levels Through Mid-Summer
Import cargo volume at the nation’s major container ports is expected to begin slowly climbing again this month after February saw one of the lowest levels since the beginning of the pandemic, according to the recent Global Port Tracker report released by the National Retail Federation and Hackett Associates.
OrderMyGear Appoints Insider As VP Of Strategy
OrderMyGear promoted Mykayla Goodwin to VP of strategy, identifying growth opportunities and guiding company strategy through market research and strategic planning.
Adidas Extends CFO Contract; Two Global Leaders Exit The Company
The Supervisory Board of Adidas AG has extended Harm Ohlmeyer’s appointment as chief financial officer for another three years until the beginning of 2028. Adidas also announced that Arthur Hoeld would replace Roland Auschel with responsibility for global sales and the departure of Brian Grevy, who was responsible for global brands.
TRX Relocates Headquarters To Delray Beach
TRX, the fitness brand, announced the relocation of its global headquarters from San Francisco to Delray Beach, FL.
Fanatics Expands Partnership With German Football Association
Fanatics and the German Football Association (DFB) announced a long-term extension to their existing retail partnership. Fanatics now has the rights to manufacture, distribute and, where desirable, license to third parties an expanded range of DFB-branded fan merchandise.

Adidas Warns Of Annual Loss And Cuts Dividend After Kanye West Split
Adidas said on Wednesday it would slash its dividend for 2023 and again warned it could suffer its first annual loss in 30 years as it deals with the fallout from its decision to split with rapper and fashion designer Kanye West. The company posted a major loss in the fourth quarter.
Life Time Group Holdings Swings To Q4 Profit On 31 Percent Revenue Gain
Life Time Group Holdings, Inc. reported that fourth quarter 2022 revenue increased 31.1 percent to $472.7 million, citing strong growth in membership dues and in-center revenues, which was driven by its pricing strategy, increased memberships and higher utilization of in-center offerings by members.

The Athlete’s Foot Closes Acquisition Of Sneakers Market S.A. In Greece
The Athlete’s Foot completed the acquisition of Sneakers Market SA, a subsidiary of Fourlis Group that operates TAF stores in Greece.
Nike Shifts Leadership In Women’s Business And APLA Region
Nike reported it is transitioning Amy Montagne, currently VP/GM, APLA, to lead its women’s business as VP/GM Women’s, replacing Whitney Malkiel, who is leaving the company. Cathy Sparks, currently VPof Nike Direct, EMEA, will transition to lead its APLA geography as VP/GM, APLA.
Nike Hires New DEI Chief
Nike hired James Loduca, formerly Twitter’s VP of DEI as its new DEI officer. As the Portland Business Journal reported, Loduca is the fifth person in the role since 2019. He replaces Jarvis Sam, who left after only six months in the job last November.
Roots Adds Creative Director In Residence
Roots Corp. hired Joey Gollish as creative director in residence, effective March 7 through 2025; this represents the first time in the company’s history that it added an outside creative to work for the brand.
Rally House Continues Expansion In Ohio With Graceland Store
Ralley House, the nationally known sports and merchandise retailer continued its expansion into Columbus, OH with the opening of its Graceland store, giving more customers access to local merchandise and sports apparel.
Lacrosse Unlimited Launches Licensed Uniform Program
Lacrosse Unlimited, which operates 45 stores in the U.S., launched a licensed uniform program featuring lacrosse brands Maverik, STX, GAIT, and ECD.
HanesBrands Forms Exclusive Apparel Deal With UCLA
HanesBrands (HBI) secured the exclusive rights to design, manufacture and distribute UCLA fan apparel in the mass retail channel. The multi-year agreement will see HBI developing exclusive collections for men’s, women’s, unisex, youth, infant, and toddler apparel.