SGB Update Sports & Fitness

Topgolf Callaway Enters Multiyear Agreement with Golf Saudi

The partnership includes the launch of Topgolf across KSA. Golf Saudi will also become the official Saudi distributor of Topgolf Callaway equipment and apparel brands, and Callaway Golf will outfit the Saudi national golf team and sponsor its professional golfers.

Macy’s Names Senior VP, Creative and Production

Jason Holzman brings a wealth of experience to his new role at Macy’s. Before his nearly seventeen-year tenure at NBCUniversal, Holzman served as creative director at Euro RSCG. He also held creative roles at BBDO and Ammirati & Puris and, recently, co-authored a graphic novel to be published by the publishing house, Humanoids.

Pickleball Kingdom to Open in Austin Metro

Jared and Pam Jolly are the club operators. The club will span 30,000 square feet and occupy two buildings, the first of which will open next month.

New HFA Report Saw Global Fitness Participation Reaching New Milestones

The Health & Fitness Association reported that the global fitness industry reached new milestones in 2023 as more people embraced health and fitness across key regions. The HFA said a record 23.7 percent of the population were members of a fitness facility in 2023.

Report: Older Generations Consider Themselves More Active

ABC Fitness has released its Wellness Watch Fall 2024 report, detailing how different generations approach fitness and outlines the significant variations in preferences, behaviors and goals across age groups.

Report: Strong Mall Traffic in August Reflects Strong BTS Season

Research and data analytics firm Placer.ai said that malls ended summer with a bang. College students and families with children were overrepresented among end-of-summer mall hoppers – though not for all mall types, the company suggested.

University of Arkansas Opens New Team Store from Dyehard by Follett

The new team store is located on Dickson Street in downtown Fayetteville. Dyehard also operates a Hog Heaven team store in the north endzone of Razorback Stadium and serves as the official team merchandise retailer for all Razorback Athletics events on campus.

Coolcore Appoints CEO and Majority Owner

Eric Schenker has joined the company as chief executive officer and majority owner. Previously, he was the CEO of Craft Sportswear NA, a performance apparel manufacturer