SGB Update Sports & Fitness
Topgolf Callaway Enters Multiyear Agreement with Golf Saudi
The partnership includes the launch of Topgolf across KSA. Golf Saudi will also become the official Saudi distributor of Topgolf Callaway equipment and apparel brands, and Callaway Golf will outfit the Saudi national golf team and sponsor its professional golfers.
Macy’s Names Senior VP, Creative and Production
Jason Holzman brings a wealth of experience to his new role at Macy’s. Before his nearly seventeen-year tenure at NBCUniversal, Holzman served as creative director at Euro RSCG. He also held creative roles at BBDO and Ammirati & Puris and, recently, co-authored a graphic novel to be published by the publishing house, Humanoids.
NSGA Announces Passing of Gymnastics Equipment Icon Bill Sorenson
Bill Sorenson’s success as a competitive gymnast led to his transforming the sport through his innovations in the development of gymnastic equipment, leading to his induction into the Sporting Goods Industry Hall of Fame in 2022.
Pickleball Kingdom to Open in Austin Metro
Jared and Pam Jolly are the club operators. The club will span 30,000 square feet and occupy two buildings, the first of which will open next month.
Crunch Fitness Franchise to Open Des Moines Facility
Brian Hibbard, CEO of Fitness Ventures LLC, which owns and operates Crunch Fitness locations across the U.S., will operate the $5 million, 40,000-square-foot fitness facility.
Pvolve Expands Footprint in Atlanta Market With Second Studio
After 20 years in the corporate world, Clo is taking her lifelong passion for health and fitness and partnering with Pvolve. She will spearhead the development of Pvolve’s newest studio in the city.
Chubbies Launches Licensed NFL Apparel with George Kittle as Creative Director
Chubbies will introduce select officially licensed NFL team apparel this fall, with plans to expand the line in Spring 2025 to include all NFL teams. The company appointed George Kittle, the San Francisco 49ers’ NFL tight end, as the brand’s creative director of Football.
Sole Fitness Makes Leadership Moves as Brad White Takes Helm
The company, known for its affordable in-home fitness equipment, is expanding into virtual fitness under the supervision of its new CEO, Brad White, and new director of fitness, Bradford Stevens.
New HFA Report Saw Global Fitness Participation Reaching New Milestones
The Health & Fitness Association reported that the global fitness industry reached new milestones in 2023 as more people embraced health and fitness across key regions. The HFA said a record 23.7 percent of the population were members of a fitness facility in 2023.
Report: Older Generations Consider Themselves More Active
ABC Fitness has released its Wellness Watch Fall 2024 report, detailing how different generations approach fitness and outlines the significant variations in preferences, behaviors and goals across age groups.
Report: Strong Mall Traffic in August Reflects Strong BTS Season
Research and data analytics firm Placer.ai said that malls ended summer with a bang. College students and families with children were overrepresented among end-of-summer mall hoppers – though not for all mall types, the company suggested.
The Lycra Company Publishes Latest Sustainability Update, Progress Versus 2030 Goals
The sustainability goals outlined in the company’s third annual report are structured around three pillars and align with five United Nations Sustainable Development Goals.
University of Arkansas Opens New Team Store from Dyehard by Follett
The new team store is located on Dickson Street in downtown Fayetteville. Dyehard also operates a Hog Heaven team store in the north endzone of Razorback Stadium and serves as the official team merchandise retailer for all Razorback Athletics events on campus.
SportRx Adds New Leadership in Marketing, Sales and Operations
SportRx has hired Monica Rigali as VP of marketing and Curtis Ellis as VP of sales and operations. They will report to Rob Tavakoli, who was promoted to CEO in 2022 after nearly 18 years working for the company.
Coolcore Appoints CEO and Majority Owner
Eric Schenker has joined the company as chief executive officer and majority owner. Previously, he was the CEO of Craft Sportswear NA, a performance apparel manufacturer