SGB Update Sports & Fitness

Life Time To Hold Pickleball Tournaments

Life Time, the operator of over 160 fitness clubs, is bringing nine pickleball tournaments to its locations resulting from alliances with the Professional Pickleball Association and Major League Pickleball.

Penn Entertainment Completes Acquisition Of Barstool Sports

Penn Entertainment, Inc. completed its previously announced acquisition of Barstool Sports, Inc. after securing a three percent stake in Barstool Sports in February 2020. Penn realized the remaining interest in Barstool Sports for approximately $388 million.

Olympia Sports Intellectual Property Sold At Auction

The intellectual property and related assets of Olympia Sports, including the trademarks for Olympia Sports, Clever Training and Surf Outfitter, were sold for $180,000 to 54 Glen Cove Realty, LLC at an auction run by Hilco Streambank.

Yeti Holdings Names CFO

Yeti Holdings, Inc. has named Mike McMullen as senior vice president, chief financial officer and treasurer. McMullen has served as Yeti’s interim CFO since October 2022.

UNC Charlotte Re-Ups With Nike And BSN Sports

The University of North Carolina at Charlotte (UNC) extended its partnership with Nike and BSN Sports. BSN Sports remains the official apparel and equipment provider to the 49ers’ athletic program while outfitting the University’s athletes, coaches and staff in Nike product. 

The Lycra Company Appoints Chief Legal Officer

The Lycra Company hired Cathy Spicer as chief legal officer, having, most recently, worked as chief legal officer and corporate secretary of Tailored Brands, Inc., which includes retailers Men’s Warehouse and Jos. A. Bank.