SGB Update Sports & Fitness

K-Swiss To Sponsor Pickleball Slam

K-Swiss reported it signed on as a sponsor of the 2023 inaugural Pickleball Slam on April 2 at the Hard Rock Live at the Seminole Hard Rock Hotel & Casino in Hollywood, FL.

Varsity Brands To Pay $43.5M In Antitrust Settlement

Varsity Brands has agreed to pay $43.5 million to settle a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing private gyms and spectators to pay artificially inflated prices.

Rally House To Open Another Pittsburgh Store

Rally House has become a pillar of the Pittsburgh sports community in recent years. The retailer reported it intends to open a new store in the Monroeville area. Rally House Miracle.

Titleist Parent CFO To Resign

Acushnet Holdings Corp., the parent of Titleist and Footjoy, reported that Thomas Pacheco, its EVP, CFO and chief accounting officer, intends to resign, effective August 15, 2023, to pursue other interests.

Jordan Brand World Location To Open In Tokyo

Jordan World of Flight Shibuya is opening as the first Jordan-only store in Japan this March. The 9200-square-foot space follows the opening of Jordan World of Flight Milan in December 2022.

Vuori To Open Second Boston Store

Vuori is opening a storefront this summer at the Derby Street Shops in Hingham, MA, marking the second brand store in the Boston area and its debut on the South Shore.

Walmart Laying Off Thousands Of Warehouse Employees

Walmart is laying off hundreds of employees at its e-commerce fulfillment centers nationwide. The company said it made the cuts “to better prepare for the future needs of customers.”

Flag Football Gets More Structure With Key Partnership Deal

RCX Sports, the official operating partner of NFL Flag, has inked a new partnership with NIRSA: Leaders in Collegiate Recreation. The collaboration is focused on increasing flag football participation, programming and training across college campuses in the intramural and club sports arenas.

Rawlings Extends Partnership With Northwoods League

Rawlings Sporting Goods Company, Inc. will remain the exclusive supplier of baseballs, helmets, protective gear, uniforms, and wood bats for the Northwoods League through 2028. Rawlings has been a sponsor of the league since 2005.

Pickleball4America Merges With US Open Pickleball Championships

Pickleball4America, a newly formed company focused on developing businesses around pickleball, made a series of announcements highlighted by its merger with the US Open Pickleball Championships, launching a Ballpark Festival Series and the closure of its initial round of funding.