SGB Update Sports & Fitness

Adidas Faces Steve Madden Lawsuit Over Stripe Design

Steve Madden filed a lawsuit in Brooklyn’s federal court against Adidas, saying it was “tired” of being targeted by Adidas for using elements that bear no resemblance to Adidas’ signature three parallel stripe design.

TSG Consumer Partners Promotes Jessica Duran to COO

The private equity firm, which recently acquired EoS Fitness to add to its CorePower Yoga acquisition in 2017 in the fitness space, promoted Jessica Duran to chief operating officer. She will also continue to serve as CFO.

Burghardt Sporting Goods to Exit Fox Point Location

The Milwaukee-based team dealer and sports retailer said the decision will allow the company to focus on its “thriving” New Berlin location, a larger and more interactive space. Sixth-generation family member, Maggie Burghardt, daughter of owner Brian Burghardt, has joined the company as a sales and marketing associate.

Nike to Cut Jobs in Technology Division

The shake-up follows leadership changes and layoffs that CEO Elliott Hill implemented as part of his turnaround plan to profitability. Muge Dogan, formerly of Amazon.com, Inc., will remain as the company’s chief technology officer.

Five Iron Golf Franchise to Open in Miami

Owned and operated by Peter McCormick, Alex Zega, Matt Csillag, and David Zabinsky, the 29,500-square-foot venue is schedule to open at The Plaza Coral Gables, a mixed-use development in Miami, in Q1 2026.