SGB Update Sports & Fitness
Former Nike, Puma Executive Bert Hoyt Joins dBio as Board Advisor
Hoyt began his career in 1989 at Puma, where he rose from product management to business leadership. Hoyt joined Nike in 1998 and spent 22 years with the brand as a senior executive, primarily in Europe.
WFSGI Adds New Faces to Board to Replace Outgoing Members
The new WFSGI Board has added Anne Larilahti, VP of Sustainability, Amer Sports; Mitchell Tsai, CEO, Apache Footwear; Todd Smith, President and CEO, SFIA; and Stefan Rummel, CEO, Messe Muenchen, the producer of the ISPO and Outdoor Munich Expos.
BikeCo Makes Range of Key Appointments Across Enterprise
The American distributor for bike brands Fuji Bikes, SE Bikes, Breezer Bikes, and Tuesday Cycles, announced three new hires and two promotions to support growth across operations, retail and customer experience.
Skechers Posts Solid Q1; Withdraws Prior 2025 Guide, Pauses Outlook
Due to macroeconomic uncertainty stemming from global trade policies, SKX is not providing financial guidance and is withdrawing its annual 2025 guidance provided in the company’s earnings release reported on February 6, 2025.
TruGolf to Exchange Outstanding Convertible Notes to Series A Preferred Stock
The company reported that “these actions are part of an effort to improve the capital structure and reduce the debt on its balance sheet to meet the NASDAQ’s continued listing requirements.”
Five Iron Golf to Open Locations in NYC and Cleveland
The Flat Iron site, located a few blocks from where Five Iron originally began at 19th and 5th Avenue, is at 611 6th Avenue. Five Iron in Shaker Heights, OH, will combine Five Iron’s golf simulators with an 18-hole indoor/outdoor miniature golf course and the latest version of Detroit Duckpin, a bowling experience.
Studio Pilates International Continues Global Expansion
As of April 2025, Studio Pilates operates 114 studios globally, “with 60-plus more in development.” On April 5, 2025, the brand opened its 114th studio in Oakville, Ontario, a Toronto suburb, marking its second Canadian location.
Josh Allen Invests in The Cashmere Fund
The Buffalo Bills QB and 2025 NFL MVP is the newest investor in The Cashmere Fund, and partnering with the Fund’s subadviser, Cashmere LLC, a next-generation venture fund making startup investing more accessible.
Nike Promotes Jennifer Hartley to Chief Strategy Officer, ELT
Jennifer Hartley, a 14-year company veteran also joins Nike’s Executive Leadership Team. CFO Matt Friend said that Hartley will work to “develop, drive and deliver Nike’s strategic agenda.”
S&S Activewear Appoints Three Senior Leaders to Strengthen Commercial Team
The distributor of apparel and accessories in North America, has appointed Jim Sturgell as senior vice president of sales, Nick Blannin as senior vice president of merchandising and Bill Topf as senior vice president of commercial strategy and operations.
Capezio Acquired by Argand Partners
Founded in the U.S. in 1887, Capezio is an iconic global brand in the dancewear sector. The company designs and manufactures technical footwear, apparel and accessories that support dancers and athletes to practice, compete and perform. It is headquartered in Totowa, NJ.
Crunch Fitness Franchisee to Open Crunch Gym in Springfield, MA
The 28,000-square-foot gym will open on Main Street in East Longmeadow on May 30, marking Fitness Holdings North America’s first Springfield location and 13th gym in Massachusetts.
New Balance Reopens London Flagship
The flagship store reopened on April 17 “putting people, not products, at the center” of the redesigned space. To mark the reopening, New Balance will host a series of events around the 2025 TCS London Marathon.
Bike Nashbar Founder Arni Nashbar Passes Away; Leaves a Rich Legacy
In response to what he saw as a gap in quality customer service in bike mail-order companies, he and his wife founded Bike Nashbar. At its peak, the company mailed over 14 million catalogs annually across the U.S. and Canada, employed over 350 people and shipped over 6,000 packages daily.
Pickleball Kingdom Franchise to Open in Bryan-College Station, Texas
This new location, led by franchisee Sheryl Miller, adds to the growing number of Pickleball Kingdom clubs in Texas, including those operating in Plano, Dallas, Pflugerville, and soon-to-open Fort Worth. .
