SGB Update Sports & Fitness

Hyperice Names Nike Veteran To Head Marketing

Hyperice hired Andy Miguel, who spent nearly two decades with Nike, as head of marketing, leading its go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.

Nautilus Sells Nautilus Brand Trademark

Nautilus, Inc. completed the sale of non-core assets, including the Nautilus brand trademark assets and related licenses, for approximately $13 million in cash as part of an ongoing strategic review. The company, which makes Bowflex and Schwinn fitness equipment, also reported preliminary results for the fourth quarter that topped recent guidance.

Amazon To Shutter Halo Fitness Wearable Business

Amazon reported it would stop supporting its Halo health-tracking wearable business after July 31, and notified employees on April 26 who work in that division that they were being laid off.

Life Time’s Debt Ratings Upgraded

S&P Global Ratings upgraded the debt ratings of Life Time Inc. due to the operator of upscale health clubs’ planned refinancing and improving metrics.

The Athlete’s Foot Opens New Store Concept In Atlanta

The Athlete’s Foot (TAF) opened a “neighborhood” concept store on April 28 at Atlantic Station in midtown Atlanta, GA. Timed with the opening, the company hosted community events to elevate the “consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts.”

Intersport France Set To Acquire Go Sport Out Of Receivership

The Grenoble Commercial Court in France has ruled that Intersport France will acquire French retailer Go Sport in partnership with Qatari firm Al-Mana. The Court’s unanimous opinion supported an Intersport/Al-Mana bid valued at €35 million.

Investors Sue Adidas Over Yeezy Partnership With Ye

Adidas is facing a class-action lawsuit filed by investors who claim the company knew about the risks of its partnership with Ye, formerly known as Kanye West, years before it terminated its relationship with the rapper over his antisemitic comments.

Nike Signs Lifetime Contract With Kevin Durant

It was reported that Phoenix Suns star forward Kevin Durant signed a lifetime contract with Nike, the third basketball player to sign the same deal behind Michael Jordan and LeBron James.

Skechers Q1 Tops Guidance On DTC Momentum

Skechers U.S.A., Inc. reported earnings rose 32.3 percent in the first quarter ended March 31 on a 10.0 percent sales gain. Strong double-digit DTC growth globally due to improved inventory availability offset wholesale declines in the Americas region. Guidance was raised as quarterly earnings and sales easily surpassed expectations. 

The Rossignol Group Posts 28 Percent Growth For 2022/23 Financial Year

The Rossignol Group, parent of the Rossignol, Dynastar, Lange, Look, and Kerma brands, reported that revenue increased 28 percent to €401 million for the 12-month financial year period ended March 31, 2023, compared to €313 million in revenue for the prior year.

REI To Open Store On Tribal Land In Arizona

REI Co-op will open a store in Prescott, AZ in Fall 2023, leased from the Yavapai-Prescott Indian Tribe and located on tribal land at Frontier Village Center.