SGB Update Sports & Fitness
U.S. Consumer Confidence Slides To Six-Month Low
U.S. consumer confidence dropped to a six-month low in May as Americans’ assessment of the labor market and the outlook for business conditions slipped, according to the Conference Board’s Consumer Confidence Index.
PlayOn! Sports Names Chief Legal Officer
PlayOn! Sports, the high school sports streaming company, hired Lesley Wainwright as chief legal officer.
Patagonia Leads Axios Corporate Reputation Rankings Study
Patagonia ranked first on the Axios Harris Poll 100 corporate reputation rankings, and Nike and Adidas landed in the Top 25 of the 100 “Highly Visible” brands in the ranking.
Anytime Fitness Parent SEB Appoints Two To Leadership Roles
Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands named Taka Suzuki regional vice president, Japan and Asia-Pacific, and Jonathan Midttun as international technology lead.

Nike Launches Hydrogen-Powered Inland Container Ship
Nike has launched a hydrogen-powered inland container ship, the H₂ Barge 1, to transport its products bound for Europe and to support its sustainability goals.

Adidas Court Order Freezing $75M Held By Kanye’s Yeezy Brand Overturned
A federal judge on May 26 lifted a court order Adidas won last year that secretly froze $75 million in bank accounts held by Kanye West’s Yeezy brand.
Sports Warehouse To Pay $300,000 For Data Breach
Sports Warehouse, which owns the online sporting goods websites Tennis Warehouse, Running Warehouse, Skate Warehouse and Tackle Warehouse, will have to pay $300,000 in penalties to the state of New York and strengthen its cybersecurity measures after being found liable for failing to protect 2.5 million consumers’ personal data, according to a statement from New York’s Office of the Attorney General (OAG).
Lululemon To Expand Vancouver Headquarters, Commits To Hiring 2,600
Lululemon reported plans to expand its headquarters in Vancouver, promising to create 2,600 jobs over the next five years. In 2022, Lululemon employed nearly 9,000 people in Canada.
Von Maur Department Store To Open First North Dakota Store Location
Von Maur Department Store plans to open a 90,000-square-foot store at West Acres Mall in Fargo, ND. Scheduled to open in Spring 2025, this will be the first Von Maur location in North Dakota.
Let Me Run Names Executive Director
Let Me Run named Richard Sexton as executive director, effective immediately, replacing Emily Battle who has held the position for the nonprofit since 2019.

Hibbett Reduces Full-Year Guidance On Q1 Miss
Hibbett, Inc. reported weaker-than-expected fiscal first-quarter earnings and narrowed its full-year guidance to reflect a more cautious consumer outlook. Mike Longo, President and Chief Executive Officer, “”Our consumers are facing a number of headwinds that range from inflation to concerns over outright job loss.”

Athleta’s Q1 Revenues Slide 11 Percent
Gap Inc. reported net sales at its Athleta women’s activewear chain fell 11 percent in the first quarter to $321 million. Gap said Athleta’s sales “were impacted by continued product acceptance challenges.”

Deckers Brands Gets Another Big Lift From Hoka In Q4 As Ugg Declines
Deckers Brands reported net sales increased 7.5 percent to $791.6 million in the fiscal fourth quarter ended March 31. On a constant-currency basis, net sales increased 10.2 percent. Hoka brand net sales increased 40.3 percent while Ugg brand net sales decreased 2.7 percent.
Lolë Acquires Époque Évolution
Lolë, the Montreal-based activewear and outerwear brand, reported it acquired Époque Évolution a sustainability-focused women’s apparel brand based in San Anselmo, CA.
Cap America Names VP Of Sales
Cap America, the headwear manufacturer, promoted Grace Schettler to senior vice president of sales.