SGB Update Sports & Fitness
New Balance Opens New EMEA Headquarters
New Balance officially opened its new offices at A-Factorij in Amsterdam’s Schinkel District, near the Olympic Stadium, supporting the brand’s new EMEA headquarters,
Genesco Names Sandra Harris as New CFO
Sandra Harris was appointed senior vice president, finance and chief financial officer, effective October 7, 2024. She succeeds Thomas A. George, whose planned retirement will take effect on December 12, 2024, to ensure an orderly transition. She joins the company with a strong working background as CFO and in finance leadership roles, including at VF Corp.
Big Peach Running Co. to Open Store in Atlanta
Big Peach Running Co. plans to open its first store in Atlanta and 13th overall. The store will be owned in a partnership with former music industry executive Ric Ross and his wife, Dawn.
JCPenney to Hire Over 10,000 Employees for the Holiday Season
The company is hosting a national hiring event, October 16-18, in stores and online for the 2024 holiday season, with plans to hire over 10,000 seasonal employees.
HanesBrands Completes Sale of Champion Business to Authentic
HanesBrands, Inc. completed the sale of the intellectual property and certain operating assets of its global Champion business to Authentic Brands Group.
Off-White Brand Acquired by Bluestar Alliance Acquires from LVMH
Founded in 2012 by Virgil Abloh, Off-White manufactures seasonal men’s and women’s clothing, objects, furniture, and publications in Milan, Italy, with a global perspective on design and trends for youth culture.
Crunch Franchise to Open New Fitness Facility in Manchester, MO
Crunch Manchester, MO, a $6 million, 45,000-square-foot fitness facility, will open in early 2025, operated by Crunch Fitness franchisee The Undefeated Tribe.
Fairfax to Acquire Controlling Ownership of Peak Achievement Athletics
In 2017, Fairfax and Sagard purchased Peak, a portfolio of global brands, including Bauer, Cascade and Maverik. With its roots starting in Kitchener, Ontario, in 1927, Bauer Hockey manufactures hockey equipment and apparel. Cascade Lacrosse and Maverik Lacrosse manufacture lacrosse head protection and equipment.
Gymshark to Open Dubai Store
Gymshark announced plans to open a store in Dubai Mall in the United Arab Emirates (UAE), marking its third permanent store and its first location outside the United Kingdom.
U.S. Golf Rounds Played See Uptick In August
Golf Datatech, a subsidiary of Circana, reported that golf rounds played in the U.S. increased 1.9 percent in August and 1.4 percent in the first eight months of 2024.
Sports Direct Parent Makes Bid For Handbag Maker Mulberry
Frasers Group, the parent of Sports Direct, proposed an £83 million ($111 mm) offer to buy the luxury brand Mulberry.
Major League Soccer Selects Startups For Second MLS Innovation Lab
Major League Soccer (MLS) announced the six companies selected for the second cohort of the MLS Innovation Lab. This initiative aims to identify and nurture startups and advanced technologies supporting the future of sports and continued growth of the league.
Foresight Sports and Uneekor Agree on License of Foresight Sports Patents
Foresight Sports, which is owned by Vista Outdoor’s Revelyst segment, and Uneekor, Inc., a manufacturer of golf simulator technologies, have reached an agreement that grants Uneekor a license to a number of Foresight Sports patents related to portable golf launch monitor technology.
Union Sees U.S. East Coast Port Strike Starting on Tuesday
The International Longshoremen’s Association (ILA) on Sunday announced plans for a widespread strike at all Atlantic and Gulf Coast ports, scheduled to begin at 12:01 am on Tuesday, October 1, 2024. The strike would involve 85,000 ILA members and impact ports from Maine to Texas.
Branded Bills To Move Into Bigger Headquarters in Tempe
Branded Bills signed a 96,407-square-foot lease for new headquarters in Tempe, AZ. The lease triples the size of the headwear and apparel maker’s headquarters to support its 40 percent year-over-year growth.
