SGB Update Sports & Fitness

Johnson Health Tech Names President of JHT Canada

Greg Lawlor, who has been with the organization since its founding in 2015, was previously the vice president of Business Development at JHT, overseeing revenue growth in the company’s commercial and retail segments.

Fanatics Collectibles to Open Store on London’s Regent Street

The store’s 8,647-square-foot space will house a central display of the rarest sports cards, a breaking area, a trading-card singles experience, card opening and trading areas, and customer education touchpoints. Fanatics Collectibles plans for a Spring 2025 opening date.

Stretch Zone Opens in Cedar Rapids

Franchisee Doug Allen has opened his first Stretch Zone studio in his hometown of Cedar Rapids and the company’s fifth location in Iowa.

Eastside Golf Adds CAA Vet as First Head of Marketing

Annette Parker is the company’s first head of marketing, joining Eastside Golf from Creative Artists Agency (CAA) where she spent over eight years managing sports marketing partnerships and helping drive the agency’s golf business.

Five Iron Golf Adding 12 Locations Across Florida

Existing franchisees Peter McCormick and Alex Zega, who operate Five Iron Golf’s Louisville, KY location, have signed a deal to bring 12 new Five Iron Golf locations to Florida, the largest golf market in the U.S.

Turtleson Names VP of Licensed Product Sales

Jim Call, VP of Licensed Product Sales, will lead the growth of the brand’s wholesale partnerships and its collegiate-licensed apparel line. He brings 25 years of experience in collegiate and pro sports licensed products.

SFIA’s Bill Sells Set to Retire

During his 20-year tenure with the SFIA, Sells has been a leading voice on Capitol Hill. He has championed critical initiatives that have helped shape the sports and fitness industry and has directed successful legislative campaigns and policy initiatives.

Pickleball Kingdom to Open in Hendersonville, TN

The Hendersonville facility spans nearly 39,000 square feet of climate-controlled play conditions, a mezzanine, a community room, a pro shop, and amenities to enhance the player experience.

Tagmarshal Acquires WindIQ

WindIQ technology measures hyperlocal, real-time wind speed, direction and precise hole location that will enhance Tagmarshal’s on-course optimization platform. It also increases the data available to on-course operations for optimizing strategy and pace of play management.