SGB Update Sports & Fitness

LVMH to Sponsor 2024 Olympic Games in Paris

Luxury brand giant LVMH signed on as a premium partner for the Paris 2024 Olympic and Paralympic Games with its jeweler Chaumet designing the medals and fashion brands Louis Vuitton, Dior, Berluti and Sephora, as well as its Moët Hennessy wines and spirits division marketed during the games.

Paramount Headwear Rebrands to Imperial

Paramount Apparel International rebranded itself and introduced Imperial as its new corporate name. Paramount acquired the Imperial golf headwear brand in late 2012. This change reflects its commitment to the Imperial flagship brand.

Life Time’s Q2 Profits Surge

Life Time Group Holdings, Inc. raised its earnings guidance for the year after reporting a profit against a loss in the second quarter ended June 30 as adjusted operating earnings grew 115 percent. Revenue gained 21.8 percent.

Asics North America Names VP of U.S. Sales

Asics North America hired industry veteran Michael Dougherty as vice president of U.S. sales, effective immediately. He has over 15 years of global footwear industry experience, including at Clarks and New Balance.

Gap, Inc. Appoints New Athleta CEO

Gap, Inc. hired Chris Blakeslee as president and CEO of Athleta, effective August 7. Most recently, he was president of sister companies Alo Yoga and Bella+Canvas since 2017.

Report: Adidas Seeing Healthy Demand for Unsold Yeezy Product

Adidas has orders worth more than €508 million ($565 million) for 4 million pairs of unsold Yeezy shoes, exceeding the company’s “most optimistic forecast,” according to a new Financial Times report. Healthy demand for the first batch of online sales could help Adidas avoid a major write-down on its remaining stock. 

Golf Rounds Played Climb in June

Rounds of golf played advanced 5.5 percent in June and are running up the same 5.5 percent for the first six months of 2023, according to Golf Datatech.

RILA Calls Potential UPS Strike “Kryptonite” for Supply Chains

The Retail Industry Leaders Association (RILA) urged a quick resolution of the stalled contract negotiations between UPS and its 340,000 workers represented by the International Brotherhood of Teamsters, describing a potential UPS strike as “kryptonite for supply chains.”

Vista Outdoor Appoints CEO of Outdoor Products Segment

Vista Outdoor, Inc. hired Eric Nyman as CEO of the company’s Outdoor Products segment and appointed him as a board member, effective August 21. Most recently, Nyman was president and chief operating officer of Hasbro, Inc.