SGB Update

JCPenney Invests $40 Million in Supply Chain Upgrades

As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, the centerpiece of the upgrade is implementing the Joey Pouch sorting system at its distribution center in Reno, NV.

Fifty 1 Labs Acquires Drago Knives

The acquisition of Drago Knives, LLC, marks a milestone for Fifty 1 Labs as it expands its portfolio into the “growing market of throwing knives,” an ancient practice with a history that dates back to prehistoric times.

Helinox Opens Flagship in Paris

The company opened its first retail store in Europe and will also serve as a community hub, hosting events, artists and activities. 

Sendhit Partners with BTI on U.S. Distribution

Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.

Authentic Appoints General Manager of Africa

Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.

Gunstores.com Hires New VP of Business Development

Gunstores.com hired Eric Wille as its new vice president of business development. Wille comes to the firearms marketplace after serving in various leadership roles at Orchid, Gearfire and AcuSport.

Saucony Names Chief Marketing Officer

Joy Allen-Altimare joins the company as global CMO, effective immediately. Most recently, she was the chief revenue officer of North America for Havas Media Network.

EVent Fabrics Names Marketing and Branding Manager 

EVent Fabrics hired Shannon Walton as marketing and branding manager. Previously, Walton represented industry brands as a partner with The Walton Works agency and as a PR and marketing manager for Schoeller Textil, Inc., USA, for ten years.