SGB Update

Vasque Footwear Expands Waypoint and OSM Sales Partnerships

Vasque expanded Waypoint Outdoor’s coverage to the Southwest and South Central regions, while Outdoor Sports Marketing now extends its reach to the Mid-Atlantic—the two groups now represent six of Vasque’s sales regions.

Jetset Pilates Announces Key Additions to Executive Team

Pilates franchise introduces key hires to strengthen its team and empower franchise success—Sarah Buie, head of franchise development, Jo Gomez, senior director of product and talent, Lisa Thorsen, director of marketing and merchandise, Taylor Talcott, head of franchise services, and Erin Hildebrand, director of franchise development.

Meijer Opens New Supercenters in Michigan and Northeast Ohio

Meijer opened its first store in Michigan in 1934. Today, it opened a new 159,000-square-foot supercenter in Hillsdale, MI and two new 159,000-square-foot supercenters in Northeast Ohio. This summer, the retailer will celebrate its 90th anniversary as a family-owned Midwest retailer.

United States Golf Association Officially Opens Golf House Pinehurst

The seven-acre campus is adjacent to the Pinehurst Resort & Country Club’s main clubhouse. It includes the USGA’s equipment-testing and research facility, the USGA Experience, an outdoor educational landscape feature, the recently relocated World Golf Hall of Fame, and administrative offices.

Crunch Franchise Opens Crunch Edmond in Oklahoma

The new gym in Edmond, OK, is operated by The Undefeated Tribe, reported to be one of the fastest-growing franchises within the Crunch Fitness system, with locations open in Texas and Oklahoma and ten more in development this year.