SGB Update

MEC to Open New Store in Ontario, Canada

MEC, the Canadian outdoor retailer, reported it will open a freestanding store in Whitby, Ontario, in July 2024, its seventh standalone store in Ontario and 23rd standalone in Canada. 

Vision Fitness Launches Commercial Line, Appoints GM 

A Johnson Health Tech brand, launch a full commercial line of strength equipment designed for value-conscious health clubs, hotels, and other vertical channels. Chris Torggler was named general manager of the U.S. Vision Commercial Group.

Aloha Collection Opens Malibu Store Location

The female-founded original splash-proof lifestyle brand operates four other stores in Newport Beach, CA; Encinitas, CA; Whalers Village, Maui, HI; and Waikiki, Honolulu, HI.

Puma Appoints Bas van den Bemt as Managing Director Central Europe  

Bas van den Bemt is Puma’s new managing director for central Europe, starting July 1, overseeing business in the Dach and Benelux regions. He replaces Nina Graf-Vlachy, who decided to pursue opportunities outside the company. Lucynda Davies will take over Van den Bemt’s role as managing director of Puma UK and Ireland.

Canada Goose Hires First Creative Director; Launches of Exclusive Style for PBI

Canada Goose’s appointment of Haider Ackermann comes with the launch of its limited-edition sweatshirt, PBI Hoodie, with 100 percent of the proceeds going to Polar Bears International. The launch campaign also celebrates actress and activist Jane Fonda, “the ideal protagonist for this important story.”

Wild Rye Adds to Marketing and Product Teams to Support Growth

The outdoor and active lifestyle apparel brand made four new additions to the brand’s team: a marketing director, a product development associate, an e-commerce and digital merchandising manager, and a customer experience and events coordinator.

Boot Barn Ends the Year with 400 Doors, with Q4 Comps Falling in Mid Singles

An 8.7 percent decrease in net sales was said to be the result of the decrease in consolidated same-store sales and the impact of a 13-week quarter when compared to a 14-week quarter in the prior-year Q4 period, partially offset by the incremental sales from new stores opened over the past twelve months.