SGB Update

Scott USA Hires Industry Vet as President

Alongside teams based in Salt Lake City and Ogden, UT, Hap Seliga will work to drive growth in the U.S. market and solidify the company’s position in outdoor verticals. 

The Conservation Alliance Expands Focus into Fishing and Fly Fishing

While TCA and its new members have shared conservation values for decades, this new partnership is expected to open a realm of opportunity. As TCA continues to expand its program work, collaborating with the fly-fishing community will support additional efforts to protect North America’s waterways.

Original Penguin Enters Spain with First Flagship Store

Perry Ellis International, parent of the brand, said that the launch marks an expansion for the brand under its new Spanish license partner, Linea Magna Europa SL, an affiliate of Linea Magna which has grown the Original Penguin brand in Mexico since 2012.

CityPickle Secures Investment to Fund Expansion

The influx of capital will support CityPickle’s plans to expand the locations of its permanent indoor pickleball club concept in addition to strategic activations at landmarks in urban areas.

Wilson SG Opens New Football Factory in Ohio, Extends NFL Partnership

As part of the multi-year NFL extension, Wilson debuted a new football factory in Ada, OH, as well as becoming the official football of NFL Flag programs internationally, continuing the brands’ joint mission of growing the game across various demographics and countries.

Feat Clothing Secures New Majority Investor

2.0 Ventures, a private equity firm headquartered in Salt Lake City, acquired a majority stake in Feat Clothing, Inc.  Taylor Offer, who founded the California-based athleisure brand in 2014, will transition from his role as CEO to a position on the Board of Directors.

Birkenstock Announces Pricing of Secondary Offering

Birkenstock Holding plc announced the pricing of an underwritten secondary public offering of 14 million of its ordinary shares by L Catterton, its majority shareholder, at a price to the public of $54.00 per share.