
Blue Tees Golf Welcomes New Director of Product
Emmanuel Millot Millot brings over 20 years of global experience in product management and marketing as a leader working with teams in diverse markets to the role.

Ken Hicks Takes the Reins at PetSmart LLC
The former Foot Locker, Inc., Academy Sports + Outdoor, Inc. and JC Penney Chief Executive has been named President and CEO, effective October 31. Hicks will also serve on the company’s Board of Directors.

Life Time Prices Upsized Private Offering of $500 Million of Senior Secured Notes
The Offering was upsized from $400 million to $500 million in aggregate principal amount. The Notes will pay interest on a semi-annual basis. The Offering is expected to close on November 5, 2024, subject to customary closing conditions.

StretchLab Exceeds 500 Studios in North America and Hawaii
Assisted stretching franchise surpasses reach with new studio in Honolulu and 1,000 Licenses worldwide. StretchLab is backed by Xponential Fitness, a global franchisor of boutique health and wellness brands.

Ortholite Hires VP of Operational Excellence
With over two decades of experience in footwear and manufacturing, Raj Santhana, most recently, worked at Bata as the global head of Quality in Singapore.

TruGolf Forecasting Return to Profitability on Solid Sales Growth for 2024
Total sales are expected to grow by 8 percent to 12 percent year-over-year by the end of 2024 and EBITDA for the second half should be greater than $500,000 showing a return to profitability.

NRF Expects 2024 Holiday Spending to Reach New Record
Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations, and other seasonal items, according to the NRF’s latest consumer survey conducted by Prosper Insights & Analytics.

X-Bionic Sets Up Shop in Denver Showroom, Adds NA Leadership and Reps
Kris Kuster, the company’s President and Co-Owner, leads its North American team. An outdoor and snow sports industry veteran, Kuster formerly worked for Nitro Snowboard and Mammut Sports Group.

Troon Appoints Jimmy Dunne to Board
Over the past three decades, Dunne has advised on some of the financial industry’s largest M&A transactions. In addition to serving on Troon’s Board of Directors, Dunne is a member of the Board of Trustees at the University of Notre Dame and is a Board member of the American International Group, Inc. (AIG) and Chime Financial, Inc.

FireDisc Cookers Adds Another Key Sales Agency to its Team
Continental Sales and Marketing is the company’s new independent sales rep partner for the hardware, sporting goods and grocery stores channels.

Mavic USA Rolls Out Updated Roster of Indie Sales Reps, New VT Service Center
The company is rounding out its first year in Waterbury, VT with a solid sales force and a fully operational Mavic USA Service Center.

PickleRage Partners with PE Firm to Accelerate Expansion
The company signed a new deal with the private equity group GreenPeak Venture Partners to help it open 200 new pickleball clubs in the U.S. over the next two years and over 500 locations by 2029.

Peloton to Offer Bike+ Exercise Bikes at Costco and Costco.com
Following agreements to sell through Amazon and Dick’s Sporting Goods, Peloton Interactive, Inc. plans to sell its Peloton Bike+ exercise bike at a discount for a limited time at some of Costco’s U.S. stores and on the warehouse club’s website.
Pvolve Signs First Studio Deal for Greater Boston Area
The franchisee is Amanda Reiss, who has served as chief marketing officer for Saucony, Living Proof and other consumer goods.

TeamSnap Appoints New CFO and SVP Marketing
Steven Neel has been hired as chief financial officer and Scott Engelman has been added as SVP of marketing of the provider of youth sports management software.