SGB Update

Brixton Names New President

Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.

Report: Lululemon Laying Off 150 Support Center Jobs

The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.

Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer

Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.

TruGolf Holdings to Execute a 1-for-50 Reverse Stock Split

As a result of the reverse stock split, the number of shares of Class A common stock outstanding will be reduced from approximately 40.5 million shares to approximately 0.8 million shares, and the number of authorized shares of Class A common stock will remain at 650 million shares.

Gunbroker.com Parent Posts Steep Annual Loss on Litigation Charges

Outdoor Holding Company, the parent of GunBroker.com and formerly Ammo, Inc., posted a loss from continuing operations of $65.2 million in its fiscal year ended March 31 against a loss of $5.4 million a year ago, according to the company’s 10K filing.

Lazydays Holdings Completes Liquidity Build Events; Pays Down Debt

Under the terms of the transactions, Lazydays will retain approximately $14 million of proceeds resulting from the divestiture of certain non-core dealerships and associated real estate and repay roughly $15 million in non-floor-plan indebtedness.

Stretch Zone Franchise Opens In Raleigh

Owned by parent company Xponential Fitness, the franchise location in Raleigh’s Seaboard Station neighborhood marks the 398th nationwide location for Stretch Zone.

Under Armour Prices Senior Notes

The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.

Pura Vida Acquired by CriticalPoint’s Private Capital; Appoints New CEO

CriticalPoint’s Private Capital announced its acquisition of Pura Vida Bracelets from Vera Bradley Inc. Under CriticalPoint’s ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries, has joined Pura Vida as the brand’s new CEO, effective immediately.