
Birkenstock Opens Second Store in Paris’ Saint-Germain-des-Prés
Customers will find iconic styles, seasonal pieces, Birkenstock’s Care Essentials collection, shoe care product range, and the exclusive 1774 premium collection when shopping in-store.

BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.

Tom Brady to Open CardVault Flagship Store at American Dream
Spanning over 1,200 square feet, the store will carry rare and premium trading cards, authentication services and a VIP trading experience. The store will host a grand opening on April 11 from 6 p.m. to 8 p.m., where Tom Brady and CardVault Co-Funder Chris Costa, will host an on-stage conversation sharing insights on collecting.

C&H Precision Appoints VP of Sales and Marketing
GW Ayers will lead the company’s strategic sales initiatives and marketing, leveraging his extensive background in the defense and firearms industries to growth and expand market reach.

The Bay Club Expands PNW Presence with Seattle Area Acquisition
With its Pacific Northwest Region now featuring four clubs, the company is on track to exceed 50 clubs and over 200,000 members by the end of 2025.

Massimo Motor Launches New Online Sales Platform
The U.S. manufacturer and distributor of powersports vehicles and products for the outdoor enthusiast, launched a new online sales platform, expanding its national sales channels and enhancing customer convenience.

Duluth Trading Welcomes Stephanie Pugliese Back as President and CEO
Pugliese replaces outgoing CEO Sam Soto, who announced last week he was leaving the business. She first joined Duluth Trading in November 2008 as VP of product and merchandising, and was promoted continuosly until assuming the CEO role in 2015, a role she served in until 2019.

Jetset Pilates Adds Four New Hires to Expand Leadership Team
New hires include Alex Lyons as VP of product and talent, Christa Dellebovi as director of new studio openings and business management, Uri Kenig as head of franchise operations and Ricardo Quesada as VP of marketing.

Simms Fishing Launches Resale Program for Pre-Owned Gear
Launching first as a peer-to-peer (P2P) marketplace, Simms Recast allows the broader angling community to buy and sell pre-owned Simms gear direct with one another.

NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.

Blenders Eyewear Appoints Industry Vet as New CEO
Jack Gray brings nearly two decades of building and scaling global brands, including at Adidas, to the West Coast manufacturerer of men’s and women’s sunglasses and snow goggles.

Lazydays RV Posts Revenue Decline and Wider Loss in 2024; Divests More Locations
Lazydays has signed a Letter of Intent with General RV Center to divest three stores from the company’s footprint in Ft. Pierce, FL; Longmont, CO; and Mesa, AZ.

Hest Taps Darrin Haugen as VP of Product, Boasts Growth Numbers
The company said Haugen has a tenured background in product development in the outdoor and ski markets, most recently in senior product development roles at Peak Ski Company and Sitka Gear.

Off Season Apparel Brand Names Fanatics and NBA Veteran Exec as President
U.S. luxury sportswear brand Off Season, launched in collaboration with Fanatics and the NFL in January 2025, has appointed Victoria Picca as president.

Perfect Moment Closes on $6.4 Million Private Placement Funding
The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who invested $2.0 million.