
Brixton Names New President
Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.

Report: Lululemon Laying Off 150 Support Center Jobs
The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.

Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer
Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.

TruGolf Holdings to Execute a 1-for-50 Reverse Stock Split
As a result of the reverse stock split, the number of shares of Class A common stock outstanding will be reduced from approximately 40.5 million shares to approximately 0.8 million shares, and the number of authorized shares of Class A common stock will remain at 650 million shares.

Colt CZ Group Closes on VSS Acquisition; Capshaw to Lead Colt’s Manufacturing Company
Steve Capshaw, the long-term co-owner and CEO of the acquired company, has joined Colt CZ Group as CEO of Colt’s Manufacturing Company. Valley Steel Stamp will be consolidated into Colt CZ Group’s financials as of June 16.

Gunbroker.com Parent Posts Steep Annual Loss on Litigation Charges
Outdoor Holding Company, the parent of GunBroker.com and formerly Ammo, Inc., posted a loss from continuing operations of $65.2 million in its fiscal year ended March 31 against a loss of $5.4 million a year ago, according to the company’s 10K filing.

Marcus Lemonis Comes Out Strong in Favor of BBB RV Provision
Camping World Holdings, Inc. announced that it is taking a firm position in support of the RV loan interest deduction provision in the proposed legislation known as the Big Beautiful Bill.

Lazydays Holdings Completes Liquidity Build Events; Pays Down Debt
Under the terms of the transactions, Lazydays will retain approximately $14 million of proceeds resulting from the divestiture of certain non-core dealerships and associated real estate and repay roughly $15 million in non-floor-plan indebtedness.

Stretch Zone Franchise Opens In Raleigh
Owned by parent company Xponential Fitness, the franchise location in Raleigh’s Seaboard Station neighborhood marks the 398th nationwide location for Stretch Zone.

Under Armour Prices Senior Notes
The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.

Pura Vida Acquired by CriticalPoint’s Private Capital; Appoints New CEO
CriticalPoint’s Private Capital announced its acquisition of Pura Vida Bracelets from Vera Bradley Inc. Under CriticalPoint’s ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries, has joined Pura Vida as the brand’s new CEO, effective immediately.

The Pickle Pad to Open Three Nationwide Locations
The indoor pickleball brand, based in Tallahassee, FL, plans to open three new venues in the third quarter located in Myrtle Beach, SC; St. George, UT; and Newport News, VA.

Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A consumer survey from RetailMeNot found that 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of Millennials plan on shopping during the sales event.

VF Corp’s Debt Ratings Downgraded by Moody’s on Vans’ Turnaround Challenges
Moody’s downgraded V.F. Corp due to its need for significant continued operational initiatives to support the turnaround of its Vans business to profitable growth.

Skechers’ New Secured Notes Offering Earns BB- Rating from S&P
S&P Global Ratings assigned a ‘BB-’ issue-level rating to Skechers’ proposed $2.1 billion term loan B due in 2032 and $1.8 billion of senior secured notes due in 2032 that’s supporting its acquisition by 3G Capital.