SGB Update

Outtech Adds Acurite to Brand Stable

Outtech, the sales and marketing agency for the outdoor industry, added the manufacturer of weather stations and weather technology for outdoor and indoor home monitoring, to its portfolio of brands.

Thorne Names Chief Growth Officer

Former Kate Spade CMO Mary Beech has been named chief growth officer. Beech will reportedly oversee Thorne’s marketing team and e-commerce business from her base in New York. She will report into Thorne CEO Colin Watts.

Life Time Files Patent for the “Ultimate” Pickleball

Life Time, operates over 700 pickleball courts nationwide, said that pickleballs on the market often play too slow and the faster balls preferred by pros and higher-end players are inconsistent in bounce and have significant issues with durability.

U.K.-Based Activewear Brand Tala Secures £5 Million In Funding

The funds will be used to expand the women’s activewear brand’s international presence, particularly in the U.S., where it has already generated “significant customer and social media traction.” Tala is also exploring opening standalone stores.