SuperX Appoints Ryan DeLuca to Advisory Board
Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture.
HFA: One in Four Americans Belonged to a Gym in 2024
A record 77 million Americans, or 25 percent of the population ages six and older, were members of a gym, studio or other fitness facility in 2024, according to data collected and analyzed by the Health & Fitness Association.
Axil Brands Posts Solid Fiscal Q3 Results; Sets Plan to Move Production to U.S.
With new tariffs now in effect, the company is accelerating its supply chain transition strategy, relocating key operational leadership to the U.S. and initiating plans to build out domestic manufacturing capabilities.
Puma SE Promotes Tara McRae to President of North America Unit
McRae, who previously led Puma’s marketing and brand strategy in North America, will assume the role immediately, replacing Bob Philion, who leaves the company after 20 years, including eights years as North America president.
Goview USA Optics Expands U.S. Representation
The partnership will oversee the growth and expansion of accounts in Indiana, Ohio, Michigan, Kentucky, Illinois, Wisconsin, North & South Dakotas, Minnesota, Missouri, Iowa, Nebraska, and Kansas by developing and implementing key strategic incentives.
CR Fitness Holdings to Open 75th Crunch Fitness Franchise in Colleyville, TX
The gym will officially open for workouts on April 10 at 5:00 a.m. A grand opening celebration will occur on April 12. The membership-based gym will offer the full spectrum of Crunch Fitness amenities to the Colleyville community.
CzechPoint Names Industry Vet as National Sales Manager
With over 25 years in the firearms industry, Dave Biggers has worked in various sales, marketing and training positions, playing a vital role in bringing well-known products to market.
Woox Appoints New CEO and VP of Sales
Based in Hickory, NC, Woox manufactures rifle stocks, knives, axes, and accessories—using natural materials, including walnut, steel and leather. Ben Fleming brings over a decade of experience in the shooting industry, most notably as VP of Sales at Bergara/BPI Outdoors.
MasterCraft Boat Holdings Sets Transition at CFO Position
Company Chief Financial Officer Tim Oxley has decided to retire from the company, effective December 31, 2025. Scott Kent, currently VP of finance, will succeed Oxley as CFO, effective July 1, 2025.
OnCore Innovations Expands Advisory Board
The new advisory board members have extensive golf, sports marketing, technology, and business strategy expertise, joining previously announced advisor Fred Port, former president of Callaway Golf International.
Von Maur Department Stores Opens First Location in North Dakota
The store opening continues the family-owned company’s national growth strategy. This past fall, Von Maur opened its first store in Pennsylvania at the South Hills Village in Pittsburgh.
KOA Adds Eighth Blue Water Property to Portfolio
Tall Pines/Chesapeake Bay KOA, located near the Assateague and Chincoteague Island, is nestled between tall pines and the waterfront of the Pocomoke Sound.
Vivaia to Open Storefront in NYC’s SoHo Neighborhood
The 900-square-foot space, follows the company’s 2024 retail expansion in the U.S., its largest global market, and wholesale partnerships with department stores, including Nordstrom, Dillards and Von Maur.
Marquee Brands Partners with All Sport to Expand Dakine Presence in Europe
Dakine said this new strategic alliance will bolster the brand’s retail presence across the region, ensuring top-tier service and fulfillment for key retailers and e-commerce platforms.
Pickleball Kingdom Franchise Opens In Mt Pleasant, SC
Franchisees Chris and Kelly Ogden will host a special weekend event from April 25-27th, with a ribbon-cutting ceremony to celebrate the grand opening of Pickleball Kingdom Belle Hall.
