SGB Update

Patagonia Sales Exec Joins Better Place Forests

Better Place Forests announced the appointment of John Collins as CEO. Collins began his retail career with Patagonia in 1996 and most recently served as Patagonia’s head of global revenue.

Fanatics Appoints General Counsel

Fanatics announced the appointment of its first General Counsel, Shiri Ben-Yishai to oversee its legal affairs worldwide, including commerce, collectibles, betting and gaming, and NFT’s.

Peloton Considers Layoffs But Denies Reports It Will Suspend Bike Production

Peloton, in a note on its website, confirmed it is considering layoffs, but denied a report that the company would temporarily halt production of its bikes to realign supply with softer demand. In a separate press release, Peloton indicated its fiscal second-quarter revenue would be within its previously forecasted range.

WFSGI Appoints Head Of Cycling

World Federation of the Sporting Goods Industry (WFSGI) announced that Michelle Smyth is its new head of cycling.

Report: Peloton Suspends Bike And Treadmill Production Amid Slowdown

According to a confidential internal presentation dated January 10 attained by CNBC, Peloton has paused its Bike production for two months, from February to March, due to a “significant reduction” in demand attributed to heightened price sensitivity and competition.

Wilson To Open Flagship In New York City

Wilson will open its second store at 594 Broadway in the SOHO district of Manhattan on January 21. The brand’s first store opened last July in Chicago.

Cardinal Cycling Group Acquires Detroit Bikes

Cardinal Cycling Group has acquired the assets of Detroit Bikes, including the brand, inventory and production facility. Zak Pashak, Detroit Bikes founder, will remain a partner in the new company and continue factory management and business development.

RYU Hires Marketing Director

RYU Apparel, Inc. announced it had hired Zachary Beers as marketing director. Beers comes to RYU from Arc’Teryx having worked there for the past seven years as head of Brand Experience/Go To Market.

JD.com Partners With Shopify

Chinese online retailer JD.com announced it had formed a strategic partnership with Ottawa-based Shopify to help U.S. merchants sell their products in Mainland China. The partnership marks a step up in the China expansion for Shopify and is another in JDs internationalization trajectory.

Atomic Appoints Creative Director, Freeride And Freeski

Atomic has hired freeskier and artist, Chris Benchetler, as creative director, Freeride and Freeski. In this role, he is responsible for visuals, creative and design for the brand’s global freeride and freeski products.