SGB Update

Pnuma Outdoors and Heated Core Appoint Brand Manager

Amber Liljestrand previously worked at Bass Pro Shops, where she was the assistant merchant for Hunting and Tactical Apparel, overseeing design, development and promotion of proprietary brands while collaborating with major national brands.

Five Iron Golf to Open in Dubai; Secures Development Rights in the UAE

Five Iron Golf will open its most expansive venue in Dubai, spearheaded by entrepreneurs Matthew Csillag and David Zabinsky, alongside General Manager Andrew Bostock. With a multi-unit franchise agreement spanning six sites in the UAE, the team secured exclusive development rights in the region.

MEC to Open New Store in Ontario, Canada

MEC, the Canadian outdoor retailer, reported it will open a freestanding store in Whitby, Ontario, in July 2024, its seventh standalone store in Ontario and 23rd standalone in Canada. 

Vision Fitness Launches Commercial Line, Appoints GM 

A Johnson Health Tech brand, launch a full commercial line of strength equipment designed for value-conscious health clubs, hotels, and other vertical channels. Chris Torggler was named general manager of the U.S. Vision Commercial Group.

Aloha Collection Opens Malibu Store Location

The female-founded original splash-proof lifestyle brand operates four other stores in Newport Beach, CA; Encinitas, CA; Whalers Village, Maui, HI; and Waikiki, Honolulu, HI.

Puma Appoints Bas van den Bemt as Managing Director Central Europe  

Bas van den Bemt is Puma’s new managing director for central Europe, starting July 1, overseeing business in the Dach and Benelux regions. He replaces Nina Graf-Vlachy, who decided to pursue opportunities outside the company. Lucynda Davies will take over Van den Bemt’s role as managing director of Puma UK and Ireland.