SGB Update

X Games Names Jeremy Bloom as CEO

His track record as an athlete and of building and managing successful companies will be instrumental in continuing to elevate the X Games properties and the X Games League.

L.L.Bean Making Additional Staff Cuts in Maine HQ

The retailer will lay off 50 to 75 employees at its corporate headquarters in Maine. These latest cuts equal approximately 2 percent to 3 percent of its Freeport-based staff and are the retailer’s second round this year.

Clarus Corporation Appoints New Board Member

The parent of Black Diamond appointed Mark Besca to the company’s Board of Directors, effective immediately. He was also appointed to the Audit Committee of the company’s Board.

TaylorMade Golf Acquires Logan Olson

In working with TaylorMade’s team of designers, Logan Olson will continue developing his Craft Batch putters and custom designs and expand his presence on professional golf tours worldwide.

Rally House Opens in Austin

Rally House has been growing its retail footprint in the Lone Star State for over a decade, starting in the Dallas-Fort Worth area. Now, the company operates over 30 stores in the state, including in key college towns, including Waco, College Station, Lubbock and Houston.

Crunch Fitness Holdings Opens 3.0 Crunch East Plano

The gym is the 72nd Crunch Fitness for CR Fitness Holdings and the first to debut the new Crunch Fitness 3.0 gym design, which combines “modern aesthetics with enhanced functionality to elevate the fitness experience.”

Helinox EMA Strengthens Team with Commercial Manager Europe

As Commercial Manager Europe, Murphy is joining Helinox as the brand, effective January 1, 2025, focused on two major initiatives for 2025: introducing an updated version of the brand’s Chair One (re) and launching products in the new Helinox Play category.

Lyman Products Hires Director of Sales & Marketing

Tom Ricks joins Lyman with over 25 years of experience in sales and marketing for consumer-facing products and media companies. He most recently held leadership positions at ESPN, where he worked in the ESPN Outdoors and B.A.S.S. business units.