Vail Resorts Sees Improving Trend In Skier Visits
Vail Resorts, Inc. said season-to-date through March 6, 2022, total skier visits were up 11.7 percent compared to the prior year’s season-to-date period and up 2.8 percent compared to the fiscal year 2020 season-to-date period. Kirsten Lynch, CEO, said, “company performance has continued to improve throughout the post-Christmas period, with particular strength in destination visitation and lift ticket sales.”
American Outdoor Brands Completes Acquisition Of Grilla Grills
American Outdoor Brands, Inc. announced it has completed the acquisition of substantially all of the assets of Grilla Grills, for $27 million in cash.
Jocko Fuel Secures Investment
Goode Partners, LLC, the New York-based private equity firm, announced a minority investment in Jocko Fuel, the maker of sports and lifestyle nutritional products.
Salt Life Fort Lauderdale Now Open
Delta Apparel, Inc. announced the opening of its latest Salt Life retail store in Fort Lauderdale, FL marking the tenth Florida location for Salt Life.
The Big Gear Show Hires Marketing And Events Veterans
The Big Gear Show announced it hired two industry event and marketing professionals, Yoon Kim and Dave Petri.
The North Face Launches Athlete Development Program
The North Face announced it is expanding its athlete team by launching an Athlete Development Program designed to recruit and foster emerging talent.
Rally House Opens Store In Oklahoma City
Rally House opened its third store in Oklahoma with a store in Oklahoma City. Based in Lenexa, KS, Rally House operates 100-plus stores across 12 states.
Taurus Hires Marketing Director
Taurus announced the hiring of Cody Osborn as marketing director for the Taurus, Rossi and Heritage Manufacturing brands.
Nordica Forms North American Sports Marketing Team
Nordica announced it formed a new North American sports marketing team serving the North American race, Freeski and pro communities.
Knockaround Sunglasses Secures Equity Investment
Brand Holdings, LLC, a company focused on acquiring direct-to-consumer (DTC) e-commerce companies and emerging brands, announced that it has completed a growth equity investment in the sunglasses brand, Knockaround.
F45 Training’s Sales Grew 63 Percent In 2021
F45 Training Holdings Inc. reported sales grew 242 percent in the fourth quarter and 63 percent in the fiscal year ended December 31.
Macy’s Names Senior Vice President, Private Brands
Macy’s Inc. announced that Emily Erusha-Hilleque has joined the company as senior vice president for Macy’s private brands. She most recently served as Target’s design director, Ready-to-Wear, Young Contemporary Private Label, Design Partnerships.
Former The North Face CMO Joins Sephora
Steve Lesnard, former chief marketing officer and global VP of product creation at The North Face, has joined Sephora as global chief brand officer.
Dorel Sports’ Q4 Sales Improve 6 Percent
Dorel Industries said sales in its Dorel’s Sports segment, which is being reported as a discontinued operation following its recent $810 million sale to the Pon Group, increased in the fourth quarter by 5.8 percent to $280.7 million.
Orangetheory Appoints Chief Music Officer
Orangetheory Fitness hired artist, DJ and producer, Steve Aoki, as its first chief music officer following a survey of more than 35,000 members who said music played an important role in their fitness routine.
