Scandinavian Outdoor Group Appoints Chairman
Isbjörn of Sweden founder and CEO Maria Frykman has been appointed chairman of the Scandinavian Outdoor Group (SOG). Frykman will take over from David Ekelund, CEO of Icebug AB, who has held the position since 2013. He is moving to a role within the European Outdoor Group (EOG).

Allbirds Delivers 26 Percent Growth In Q1
Allbirds Inc. reported sales grew 26 percent in the first quarter year over year and gained 49 percent over the first quarter of 2019. The footwear brand posted a loss in the period tied to investments to open stores.

Callaway Golf’s Q1 Sales Surge 60 Percent
Callaway Golf reported net revenues in the first quarter increased 59.6 percent to $1.04 billion. The gains were driven by the acquisition of Topgolf but also double-digit growth in its Golf Equipment business as well as Apparel, Gear and Other business. The company raised its guidance for earnings and sales for the year.
SA Consumer Product Announces Promotions
SA Consumer Products, the maker of gun safes and home and office safes, promoted Ben Lavallee to president, Sporting Goods Division; Matt Lyons to president, Safe Division; and Rich Glogovsky to senior vice president, Manufacturing and Engineering.
MDT Sporting Goods Acquires Long Range Arms
MDT Sporting Goods announced the acquisition of Long Range Arms (LRA), best known for its Send-iT series of electronic shooting levels and other products such as Palma sights.

Planet Fitness Sees Same-Store Sales Climb 16 Percent In First Quarter
Planet Fitness, Inc. reported earnings tripled on a 67 percent revenue gain for its first quarter ended March 31. System-wide same-store sales increased 15.9 percent, and the fitness chain ended the period with more than 16.2 million members, up from 14.1 million a year ago.
Form Appoints Board Members
Form, the direct-to-consumer fitness technology company behind the Form smart swim goggles, has appointed two tech industry veterans, Ed Baker and Eric Min, to its board.
Rawlings And Easton Partner With D-Bat
Rawlings and Easton recently entered into a multi-year agreement with Texas-based D-Bat, the baseball and softball training academy franchise. Through the deal, Rawlings and Easton will occupy and manage retail space in D-Bat’s more than 100 facilities while providing an exclusive assortment of stock and custom products for sale.
Shoe Brand Freebird Opens Store In Boston
Freebird, the Denver, CO-based manufacturer of fashion boots, announced the grand opening of a storefront in Boston.

Xponential Fitness Signs Master Franchise Agreement For Mexico
Xponential Fitness, Inc. announced it has signed a Master Franchise Agreement in Mexico for three of its brands— StretchLab, Rumble and AKT.

Trustmark Acquires FitReserve
National employee benefits provider Trustmark has acquired FitReserve, a multi-studio fitness subscription. The acquisition enhances the management solutions offered by the Trustmark subsidiary HealthFitness.
Carhartt Appoints SVP Direct-To-Consumer
Carhartt hired Chad Cornstubble as senior vice president of direct-to-consumer. He officially joined the workwear brand on May 2 and reports to Linda Hubbard, president and chief operating officer, Carhartt.

Designer Brands Debuts “Warehouse Reimagined” Store Concept
Designer Brands Inc., parent of shoe retailer DSW Designer Shoe Warehouse, has unveiled its new “Warehouse Reimagined” retail store format that elevates the company’s Owned Brands and product selections through shop-in-shops, full family offerings and head-to-toe lifestyle imagery.
Jelenew Appoints Creative Director
American women’s cycling brand Jelenew appointed ex-Chanel designer Di Liu as its creative director.

Har-Tru Buys Ball Machine Company Lobster Sports
Har-Tru, LLC, based in Charlottesville, VA, has acquired Lobster Sports, Inc, the supplier of portable, pickleball and tennis ball machines.