SGB Update

Adidas Terrex Opens Showroom in Downtown Boulder

The space, located near Pearl Street, will be use for “events, hosting partners and community members, and building connections with the city’s strong, local retailer market.”

Summit Golf Brands Adds PGA Pro to Sales Team

Golf industry professional Garrett Malcolm was hired as an account executive to expand the company’s presence and distribution of its premium golf apparel brands within green grass facilities across Canada.

Nordstrom Promotes Alexis DePree to Chief Operating Officer

DePree will continue to support supply chain operations, transportation, inventory operations, enterprise operations, and store operations, but now with an expanded title that better reflects the breadth of these teams’ work.

Primary Arms Appoints New Director of Government Programs and Sales

Bob Protheroe reportedly brings over 30 years of experience in the industry, having held key leadership roles at Geissele Automatics, Beretta Defense Technologies, Steiner USA, Avon Protection Systems, Inc., Municipal Emergency Services, Inc., TVI Corporation, and Fisher Scientific.

Gravity Haus Appoints Industry Leader to Board

Mike DeFrino brings over 40 years of experience in the hospitality sector to the position. He has held various leadership positions at IHG Hotels and Resorts, Ritz-Carlton, and, for the past 28 years at Kimpton Hotels & Restaurants, where he served as CEO.