IFit Appoints Appoints Chief Customer Officer
IFit, the parent of NordicTrack and Proform, and its IFit connected fitness streaming platform, announced that Andy Donkin, former chief marketing officer of Alexa Auto at Amazon, has joined IFit as its chief customer officer.
Outdoor Industry Association Names Interim Executive Director
The Outdoor Industry Association (OIA) Board of Directors named Kent Ebersole as interim executive director during the organization’s search for a permanent executive director, following the resignation of Lise Aangeenbrug earlier this month.
5.11 Tactical Opens 100th Company-Owned Retail Store
5.11 Tactical will celebrate the grand opening of its 100th company-owned retail store in Oxnard, CA on September 17.
Mad Engine Announces Retirement Of Licensing VP
Mad Engine announced that its senior vice president of licensing, Cindy Levitt, is retiring at the end of 2022.
Nike Executive Joins Dutch Bros Board Of Directors
Dutch Bros, Inc. appointed Ann Miller to its Board of Directors. Miller is the executive vice president and chief legal officer of Nike, Inc.
HanesBrands Partners With University of Michigan
HanesBrands and the University of Michigan announced a multiyear extension to its current apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Wolverine fanwear in the mass retail channel.

Burlington Stores Scale Back EPS Outlook
Burlington Stores Inc. reported earnings in the second quarter topped guidance but reduced its EPS guidance for the year as sales came in below plan.

Athleta’s Comps Slide 8 Percent In Second Quarter
Gap Inc. reported same-store sales at Athleta slumped 8 percent in the second quarter. Gap withdrew its overall guidance for the year.
Shoe Carnival’s Q2 Sales Slide 6 Percent
Shoe Carnival Inc. reported second-quarter earnings that were below year-ago levels but well ahead of the pre-pandemic 2019 quarter. Sales were down 6 percent year over year. The off-price shoe chain reiterated its EPS guidance for the year.

Hibbett’s Q2 Misses Analyst Estimates
Hibbett Inc. reported second-quarter results that came in below Wall Street’s targets as the chain was impacted by delayed back-to-school sales and high freight costs. Same-store sales declined 9.2 percent in the quarter. The retailer still maintained its EPS guidance for the year.

Peloton’s Quarterly Loss Tops $1.2 Billion As Bike, Treadmill Sales Tumble
Peloton Interactive reported worse-than-feared fourth-quarter results as costs of its restructuring efforts surged while issuing a downbeat outlook for the first quarter.
SFIA Study: Fitness Industry Remains In Flux
The Sports & Fitness Industry Association’s (SFIA) new study, 2022 Tracking the Fitness Movement Report, found that while demand for at-home fitness products diminished from pandemic-driven high watermarks, the business remains strong and reflects a positive long-term outlook. The institutional fitness business, equipment sales and health clubs, which suffered during the pandemic, rebounded in 2021 but, for the most part, is not yet back at 2019 levels.
QVC Parent Announces CFO Transition And Creation Of Chief Transformation Officer Role
Qurate Retail Group, the parent of QVC and HSN, announced a transition of its chief financial officer and the promotion of William Hunter to chief transformation officer.

Callaway Golf Company To Change Name To Topgolf Callaway Brands Corp.
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. The change follows the company’s merger with Topgolf in 2021.

Peloton Launches Products, Apparel And Accessories In Amazon’s U.S. Stores
Peloton Interactive, Inc. announced that the Peloton Bike, Guide, select accessories, and apparel are selling through Amazon’s U.S. stores, with Bike delivery available to most of the U.S. The arrangement marks Peloton’s first wholesale partner. Until now, Peloton relied on its website and physical showrooms.