Frye And Tretorn Secure Sportswear License Partners
NYC Alliance announced a partnership with Authentic Brands Group (ABG) to design, produce and distribute men’s and women’s sportswear for Frye and Tretorn.
Orangetheory Appoints President Of International
Orangetheory Fitness hired Jason Dunlop as president of international, overseeing the brand’s international studio portfolio and ongoing expansion efforts. Dunlop’s resume includes employment with CrossFit, Canada Goose, Starbucks, and Nike.
Patagonia To Open Store In Baltimore
Patagonia, Inc. will open its first store in Baltimore, MD, next month.

Venum Extends Deal With UFC
Venum, the French brand, and Ultimate Fighting Championship (UFC) have agreed to a multi-year extension of their global partnership.
3Step Sports Acquires FaR Out Volleyball Club
3Step Sports acquired the FaR Out Volleyball Club, adding another nationally-recognized club to its volleyball division.
Golftec Opens Location Near Baltimore
Golftec announced it opened an instruction and club fitting center in Pikesville, MD, just outside Baltimore.
Adidas To Open Flagship In Warsaw
Adidas has chosen Warsaw for its first flagship ‘Brand Center’ store in Central and Eastern Europe (CEE), the Puls Biznesu Business Daily reported.

VF Corp. Undergoes Layoffs
VF Corp. announced Tuesday in an internal e-mail that it has eliminated about 600 office-based positions at the company, including 300 current workers and 300 open positions, according to the Denver Business Journal.
Patagonia Executive Leads Eileen Fisher
Eileen Fisher, the women’s apparel brand, hired Lisa Williams, the former chief product officer at Patagonia, as CEO, replacing founder Eileen Fisher.

Designer Brands Lifts Outlook On Q2 Beat
Designer Brands, Inc. raised its EPS guidance for the year after reporting sales and earnings topped Wall Street’s targets in the second quarter ended July 30. Comparable sales for the parent of DSW increased 6.2 percent on top of comparable sales growth of 84.9 percent for the second quarter of 2021.
Ibex Adds Sales Representation In Rockies And Intermountain West
Ibex, the merino wool apparel and accessories manufacturer, has hired Black Dog Sales Group to manage sales in the Rockies and Intermountain West and to continue the brand’s expansion into retail.
REI Co-Op Appoints Board Members
REI appointed Dr. Michael McAfee and Jim Murren to its board of directors.
Peloton Delays 10-K Filing
Peloton Interactive, Inc. will delay the publication of its annual report. The company said it needs more time to sort out accounting tied to the connected fitness company’s restructuring effort.
OIA Elects Two Returning And Two First-Term Board Members
The Outdoor Industry Association (OIA) announced that two returning board members and two new incoming members would officially take seats on the board at its September meeting.
Life Time’s CFO To Retire
Life Time Group Holdings, Inc. announced that President and Chief Financial Officer Thomas Bergmann would retire from the company on December 31, 2022. The company also announced that Robert Houghton had been named executive vice president and chief financial officer, effective August 28, 2022.