SGB Update

Sendhit Partners with BTI on U.S. Distribution

Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.

Authentic Appoints General Manager of Africa

Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.

Gunstores.com Hires New VP of Business Development

Gunstores.com hired Eric Wille as its new vice president of business development. Wille comes to the firearms marketplace after serving in various leadership roles at Orchid, Gearfire and AcuSport.

Saucony Names Chief Marketing Officer

Joy Allen-Altimare joins the company as global CMO, effective immediately. Most recently, she was the chief revenue officer of North America for Havas Media Network.

EVent Fabrics Names Marketing and Branding Manager 

EVent Fabrics hired Shannon Walton as marketing and branding manager. Previously, Walton represented industry brands as a partner with The Walton Works agency and as a PR and marketing manager for Schoeller Textil, Inc., USA, for ten years.

Kith Opens Kids Flagship Store in Dumbo

Kith opened a Kith Kids flagship store in the historic Dumbo neighborhood of Brooklyn, marking the second Kith Kids flagship and the third Kith flagship in Brooklyn.

Connexa Applies for 1:20 Reverse Stock Split

The owner of Slinger Bag and Gameface AI, announced that it will submit an application to Nasdaq to effect a 1-for-20 reverse split of its common stock to remedy a delisting threat.

Selle Royal Group Appoints New U.S. Based Sales Managers

Two dedicated OE (original equipment) sales managers, already part of the Selle Royal Group team, Chris Ballard and Patrick Gore, were appointed as territory managers for the H2 (Highway 2) saddle brand to drive growth in its OEM Business in North America.

Skratch Labs Opens New European Headquarters and Distribution Facility

Skratch Labs, based in Boulder, CO, expanded its distribution network to Europe to serve endurance sports retailers and establish Skratch’s DTC online sales capabilities through its new European domain. Skratch Labs tapped industry veteran Sebastian Eckmann as managing director to lead European operations.

BikeCo Appoints U.S. Sales Manager, Adds New Sales Agencies

Anthony Mikrut has been appointed U.S. sales manager and the company added five new sales agencies across key regions to reflect BikeCo’s commitment to expanding its sales network and enhancing customer service across the United States.

X-Vision Optics Partners with Two New Rep Groups

X-Vision Optics reported that this collaboration “marks a milestone for the company as it seeks to broaden its market presence and enhance accessibility in all 50 States to its diverse range of night vision and thermal optics solutions.”