SGB Update

Dick’s SG to Hire Fewer Seasonal Workers This Year

The retailer plans to hire nearly 8,000 seasonal workers for this year’s holiday season, a step back from the 8,600 planned hires in 2023. A steady decline in employee turnover since 2021 led DKS to a decrease in the number of seasonal workers this year.

Elevate Outdoor Collective Promotes Josee Larocque to CEO

The parent company of the K2, Marker, Dalbello, Völkl, Ride, Line, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes, and Madshus brands said COO Larocque replaces CEO John Colonna, who is leaving the company to pursue other interests.

Fear Of God CEO to Lead Everlane

Alfred Chang, the CEO of luxury streetwear brand Fear of God, was appointed CEO of Everlane. The company was founded in 2010 by Michael Preysman and Jesse Farmer with the mission of selling clothing with transparent pricing.

NSSF: NICS Background Checks Moderate in September

The 1.3 percent gain marks a sequential deceleration from increases of 8.3 percent in August and 4.0 percent in July, although the July figure had marked the first year-over-year monthly increase since December 2023.

GSM Outdoors Acquires Roboworm

Roboworm has produced hundreds of millions of bass worms. “When you think of impactful soft plastic brands in the bass fishing space, you can’t have the conversation without talking about Roboworm.” —Crispin Powley, SVP of fishing, GSM

PrimaLoft Beefs Up Product Team

PrimaLoft, Inc. appointed Chris Gallo as senior vice president of product strategy and Andrea Paulson as senior vice president of innovation and technology. Gallo was most recently at Nobull while Paulson was at Saucony.

Scent Thief Retains New Sales Rep Group

The maker of scent control technology for the hunting industry retained The Outdoor Business Solutions Group, founded by Bill Harris and Brad Schorr, as its sales rep agency.

Supreme Acquisition by Oakley Parent Closes

EssilorLuxottica closed the previously announced transaction to acquire the Supreme brand from VF Corp for an aggregate base purchase price of $1.5 billion in cash.