SGB Update

Nike Partners With Longwood University

Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.

Dragon Seats Acquires Athletic Recovery Zone

Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.

SHOT Show Attendance Back To Pre-Covid Levels

The 45th SHOT Show was held last week with more events and exhibit space than ever before. Strong attendance, enthusiastic buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows to date.

New York Sports Clubs To Rebrand

New York Sports Clubs (NYSC) plans to rebrand its Boston Sports Clubs, Philadelphia Sports Clubs, Washington Sports Clubs, and Around the Clock to New York Sports Club to reflect its New York roots.

On Launches Global Running Event Series

The Swiss sports brand On reported launching a global running event series, “On Track Nights.” Scheduled to begin in May, the series will span three continents and five cities.

SkyTrak Names Marketing Chief

SkyTrak, the maker of golf launch monitors, hired Chris Koske as senior vice president of marketing. Koske is a longtime golf industry veteran, having worked in the space for over 15 years.

Sakar International Recalls Helmets

About 33,100 helmets manufactured by Sakar International and sold under the Credhedz Lizard Helmets, Crayola Dry Erase Helmets and Tony Hawk labels are being recalled.