Tifosi Optics Hires New Sales Director
Tifosi Optics hired Rick Dyer as director of sales. Dyer, a cycling industry veteran, will bolster existing company partnerships and expand the brand’s presence in other key markets.

Oura Ring Parent Forms Medical Advisory Board
Ōura, the parent company of the Oura Ring fitness wearable, reported that the company formed a medical advisory board consisting of Dr. Kiarra King, Dr. Rebecca Robbins, Dr. Christine Noa Sterling, and Dr. Matthew Walker, with plans to add new members in the coming months.
END. Names Chief Buying And Merchandising Officer
END., the Newcastle, London-based luxury, streetwear and sportswear retailer, hired Lea Cranfield, formerly at Yoox Net-A-Porter Group (YNAP), as chief buying and merchandising officer.
Tiger Woods, TaylorMade-Backed PopStroke To Open Four Locations
PopStroke Entertainment Group, the golf entertainment concept owned by Greg Bartoli, Tiger Woods’ TGR Ventures and TaylorMade Golf Co., announced plans to add four locations in 2023 and begin construction on more venues with opening dates in 2024.
B. Riley Securities Adds Three Key Hires Covering Retail And Outdoor/Active Lifestyle
B. Riley Securities, a middle market investment bank and a subsidiary of B. Riley Financial, reported it made strategic hires across Consumer Industries.
Hyperice Names Nike Veteran To Head Marketing
Hyperice hired Andy Miguel, who spent nearly two decades with Nike, as head of marketing, leading its go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.

Nautilus Sells Nautilus Brand Trademark
Nautilus, Inc. completed the sale of non-core assets, including the Nautilus brand trademark assets and related licenses, for approximately $13 million in cash as part of an ongoing strategic review. The company, which makes Bowflex and Schwinn fitness equipment, also reported preliminary results for the fourth quarter that topped recent guidance.

Shoe City Auction To Be Held May 15
Baltimore-based ESCO, Ltd., doing business as Shoe City, received bankruptcy court approval to auction off store leases and Intellectual property with a May 12 deadline to submit qualified bids and an auction to be held May 15.
Iconic Ski Shop Founder Willi Klein Passes Away
Willi Klein, the founder and owner of Willis Ski and Snowboard Shops in Pittsburgh, PA, passed away after celebrating his 90th birthday.
NMMA Canada Appoints New Executive Director
NMMA Canada hired Marie-France MacKinnon as executive director, effective May 1, overseeing the association’s strategic and advocacy efforts in Canada.
Outtech, Inc. Acquired By Legacy1846 Outdoor Group
Outtech, Inc., with subsidiaries QuickFire and Peak Strategic Insights, was acquired by Legacy1846 Outdoor Group, an investment holding company.
SA Consumer Products Names New Chief Revenue Officer
SA Consumer Products hired Kevin Lipe as chief revenue officer, security products, reporting to company President Matthew Lyons.
Bass Pro Shops To Open Store In St. Louis Area
Bass Pro Shops will celebrate the official grand opening of its new Bass Pro Shops Outdoor World in Sunset Hills, MO, with a special Evening for Conservation on May 3.

Lazydays RV Posts Q1 Loss As Revenues Fall 21 Percent; Opens New Iowa Dealership
Lazydays has opened a new dealership in Council Bluffs, IA located just east of Omaha, NE. The store is the company’s 20th location nationwide and is expected to add approximately $35 million in annualized revenue.

KOA: Camping Sentiment High As Memorial Day Projections Surpass 2022
The Kampgrounds of America, Inc.’s (KOA) Monthly Research Report, April 2023 Edition, found that more U.S. households plan to camp over this year’s Memorial Day Weekend. With 22.6 million households saying they want to spend time outdoors during the May holiday, camping sentiment returned to on-season numbers.