SGB Update

Tifosi Optics Hires New Sales Director

Tifosi Optics hired Rick Dyer as director of sales. Dyer, a cycling industry veteran, will bolster existing company partnerships and expand the brand’s presence in other key markets.

Oura Ring Parent Forms Medical Advisory Board

Ōura, the parent company of the Oura Ring fitness wearable, reported that the company formed a medical advisory board consisting of Dr. Kiarra King, Dr. Rebecca Robbins, Dr. Christine Noa Sterling, and Dr. Matthew Walker, with plans to add new members in the coming months.

END. Names Chief Buying And Merchandising Officer

END., the Newcastle, London-based luxury, streetwear and sportswear retailer, hired Lea Cranfield, formerly at Yoox Net-A-Porter Group (YNAP), as chief buying and merchandising officer.

Tiger Woods, TaylorMade-Backed PopStroke To Open Four Locations

PopStroke Entertainment Group, the golf entertainment concept owned by Greg Bartoli, Tiger Woods’ TGR Ventures and TaylorMade Golf Co., announced plans to add four locations in 2023 and begin construction on more venues with opening dates in 2024.

Hyperice Names Nike Veteran To Head Marketing

Hyperice hired Andy Miguel, who spent nearly two decades with Nike, as head of marketing, leading its go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.

Nautilus Sells Nautilus Brand Trademark

Nautilus, Inc. completed the sale of non-core assets, including the Nautilus brand trademark assets and related licenses, for approximately $13 million in cash as part of an ongoing strategic review. The company, which makes Bowflex and Schwinn fitness equipment, also reported preliminary results for the fourth quarter that topped recent guidance.

Shoe City Auction To Be Held May 15 

Baltimore-based ESCO, Ltd., doing business as Shoe City, received bankruptcy court approval to auction off store leases and Intellectual property with a May 12 deadline to submit qualified bids and an auction to be held  May 15.

KOA: Camping Sentiment High As Memorial Day Projections Surpass 2022

The Kampgrounds of America, Inc.’s (KOA) Monthly Research Report, April 2023 Edition, found that more U.S. households plan to camp over this year’s Memorial Day Weekend. With 22.6 million households saying they want to spend time outdoors during the May holiday, camping sentiment returned to on-season numbers.